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Nom: 
Mohua Zhang
email: 
Mohua.Zhang@etu.upmf-grenoble.fr

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Adresse: 
65, chemin du boullidou, 13510, eguilles
Téléphone: 
0781056248
Zhang, M.H. and Merunka, D. (forthcoming), “The impact of territory of origin on product authenticity perceptions: an empirical analysis in China”, Asia Pacific Journal of Marketing and Logistics.
 
Zhang, M.H. and Merunka, D. (2014), “The use of territory of origin as a branding tool”, Global Business and Organizational Excellence, 34 (1), 32-40.
 
Zhang, M.H. and Merunka, D. (2014), “Territory of origin:An authentic branding strategy”, in Marketing in Asia Group Scholar Conference 2014 – 22-25 November, Yogyakarta, Indonesia.
 
Zhang, M.H., Merunka, D. and Valette-Florence, P. (2013), “The influence of territory-of-origin on product authenticity and consumer self-product connection”, in 42th European Marketing Academy Annual Conference 2013 – 4-7 June, Istanbul, Turkey.
 
 Shih, C. and Zhang, M.H. (2011), “A three-dimensional object orientation detector assisting people with developmental disabilities to control their environmental stimulation through simple occupational activities with a Nintendo Wii Remote Controller”, Research in Developmental Disabilities, 33, 484-89.