Centre d’Etudes et de Recherches Appliquées à la Gestion

Bécheur, Imène, and Pierre Valette-Florence. "The use of negative emotions in health communication messages: Study of the effects of fear, guilt, and shame." Recherche et applications en Marketing (English Edition) 29 (2014): 89-109.

Bécheur, Imène, and Pierre Valette-Florence. "L’usage des émotions négatives en communication de sante publique : Étude des effets de la peur, la culpabilité et la honte." Recherche et Applications en Marketing 29 (2014): 96-119.

Valette-Florence, Rita, Virginie De Barnier, Imène Bécheur, and Pierre Valette-Florence. "Understanding the Relationship between Readers and Press Title Brands: The Existence of Evaluative and Emotional Routes." In 2010 Society for Marketing Advances (SMA) Conference, Going Green Best Marketing Practices for a Global Wordl. Atlanta, Etats-Unis, 2010.

Bayarassou, Oula, Emna Cherif, Haythem Guizani, and Imène Bécheur. "New social media cinderella’s: on the double effect of underdog status and homophily on SMI perceptions and buying intentions: an abstract." In Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs, edited by Bruna Jochims and Juliann Allen, 69-70. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature Switzerland, 2023.

Valette-Florence, Rita, Imène Bécheur, Virginie De Barnier, and H. Zeitoun. "L’influence des émotions dans les domaines de la marque et des supports presse media." In 7ème Colloque international de l'Association Tunisienne de Marketing. Hammamet, Tunisie, 2009.

Bayarassou, Oula, Imène Bécheur, and Pierre Valette-Florence. "I hate this brand! A classification of brand haters based on their motivations and reactions." In AMS Annual Conference. Canada, Vancouver, 2019.

Valette-Florence, Rita, Imène Bécheur, Virginie De Barnier, and Pierre Valette-Florence. "Effects of emotions on attachment and emotional commitment: an empirical illustration for brands and media titles." In 2009 Society for Marketing Advances (SMA) Conference. Nouvelle Orléans, Etats-Unis, 2009.

Valette-Florence, Rita, Imène Bécheur, and Pierre Valette-Florence. "Consumers' Attachment and Commitment to Brands and Media Titles: the role of Emotions." In Association for Consumer Research (ACR) Annual Conference. Jacksonville, Etats-Unis, 2010.

Albert, Noël, Imène Bécheur, Dwight Merunka, and Pierre Valette-Florence. "The Consumer’s Passion for a Brand: the Importance of Brand Relationship Constructs." In 2nd International Colloquium on Consumer-Brand Relationships. Orlando, Etats-Unis, 2011.

Bayarassou, Oula, Imène Bécheur, and Pierre Valette-Florence. "Brand Hate: Impact of the Fallacious Brand Character and the Moderating Role of the Consumer’s Narcissistic Trait." In 6th International Consumer Brand Relationships Conference. Cancun, Mexique, 2019.

Valette-Florence, Pierre, and Imène Bécheur. The use of negative emotions in health communication: Implications for fighting obesity. M.E.Sharpe, 2010.