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10 resultats trouvés
Auteur Titre [ Type(Asc)] Année
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Conference Paper
Valette-Florence, Rita, Virginie De Barnier, Imène Bécheur, and Pierre Valette-Florence. "Understanding the Relationship between Readers and Press Title Brands: The Existence of Evaluative and Emotional Routes." In 2010 Society for Marketing Advances (SMA) Conference, Going Green Best Marketing Practices for a Global Wordl. Atlanta, Etats-Unis, 2010.
Valette-Florence, Rita, Imène Bécheur, Virginie De Barnier, and H. Zeitoun. "L’influence des émotions dans les domaines de la marque et des supports presse media." In 7ème Colloque international de l'Association Tunisienne de Marketing. Hammamet, Tunisie, 2009.
Bayarassou, Oula, Imène Bécheur, and Pierre Valette-Florence. "I hate this brand! A classification of brand haters based on their motivations and reactions." In AMS Annual Conference. Canada, Vancouver, 2019.
Valette-Florence, Rita, Imène Bécheur, Virginie De Barnier, and Pierre Valette-Florence. "Effects of emotions on attachment and emotional commitment: an empirical illustration for brands and media titles." In 2009 Society for Marketing Advances (SMA) Conference. Nouvelle Orléans, Etats-Unis, 2009.
Valette-Florence, Rita, Imène Bécheur, and Pierre Valette-Florence. "Consumers' Attachment and Commitment to Brands and Media Titles: the role of Emotions." In Association for Consumer Research (ACR) Annual Conference. Jacksonville, Etats-Unis, 2010.
Albert, Noël, Imène Bécheur, Dwight Merunka, and Pierre Valette-Florence. "The Consumer’s Passion for a Brand: the Importance of Brand Relationship Constructs." In 2nd International Colloquium on Consumer-Brand Relationships. Orlando, Etats-Unis, 2011.
Bayarassou, Oula, Imène Bécheur, and Pierre Valette-Florence. "Brand Hate: Impact of the Fallacious Brand Character and the Moderating Role of the Consumer’s Narcissistic Trait." In 6th International Consumer Brand Relationships Conference. Cancun, Mexique, 2019.