5 resultats trouvés
Auteur [ Titre] Type Année Filtres: Auteur est Aurélie Hemonnet-Goujot [Clear All Filters]
Speaking up in brand activism : the impact of perceived brand legitimacy on consumer behavior." In 24th World Marketing Congress ({WMC})., 2023.
"La marque et le design comme vecteurs d’innovation : le rôle du capital innovation de la marque." In 35ème Colloque International de l'Association Française du Marketing (AFM). Le Havre, France, 2019.
"Investigating The Interplay Between Brands and External Design on Product Innovativeness: The Role of Brand Innovation Capital." In 47th European Marketing Association Conference (EMAC). Glasgow, Royaume-Uni, 2018.
"The influence of design on luxury brand love." In Global Marketing Conference (GMC). Tokyo, Japon, 2018.
"Enhancing luxury brand value through design." In 21st Academy of Marketing Science (AMS). Porto, Portugal, 2018.
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