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15 resultats trouvés
Auteur Titre Type [ Année(Asc)]
Filtres: Auteur est Cindy Caldara  [Clear All Filters]
2018
Caldara, Cindy, and Bruno Morgado Ferreira. "Le besoin de drame : validation d'échelle en France et au Portugal." In 34ème Congrès International de l’Association Française du Marketing (AFM). Strasbourg, France, 2018.
Ferreira, Bruno Morgado, and Cindy Caldara. "Portuguese and French Validation of Need for Drama (NFD) Scale in Consumer Behavior." In 2018 Academy of Marketing Science Annual Conference. New-Orleans, Etats-Unis, 2018.
2013
Helme-Guizon, Agnès, Cindy Caldara, and Karine Raies. "« BFF »: Best Facebook Forever? The impact of social media attachment on the attitude towards brand." Marketing ZFP (2013): 32-39.
Caldara, Cindy, and Jessica Gerard. "Does non-diagnostic touch of business documents affect the judgment of professionals and institutions?" In Association for Consumer Research (ACR) Annual Conference. Chicago, Etats-Unis, 2013.
Raies, Karine, Cindy Caldara, and Agnès Helme-Guizon. "From Consumer Engagement Behaviors with the Brand on Facebook to Brand Attachment." In 42nd European Marketing Academy Annual Conference (EMAC 2013), Lost in Translation: Marketing in an Interconnected World. Istanbul, Turquie, 2013.
2012
Caldara, Cindy, Karine Raies, and Agnès Helme-Guizon. "Best Facebook Forever? The impact of social media attachment on the attitude towards brands presence on facebook." In French-Austrian-German Workshop on Consumer Behavior. Innsbruck, Autriche, 2012.
Raies, Karine, Agnès Helme-Guizon, and Cindy Caldara. "Facebook For Ever : Une exploration du concept d'attachement à un réseau Social." In 6ème Journée de la Communication "Below the line" Communications - Speed Reviewing. Nancy, France, 2012.
Werle, Carolina, Laurie Balbo, Cindy Caldara, and C. Lalleman. "Le packaging alimentaire standardisé peut-il être un outil de prévention de l’obésité ? Une étude exploratoire appliquée aux produits de snacking." In 8ème Journée AFM du Marketing Agroalimentaire. Montpellier, France, 2012.
Werle, Carolina, Laurie Balbo, Cindy Caldara, and C. Lalleman. "Les effets du packaging standardisé sur la consommation alimentaire." In 2ème Journée Internationale du Marketing Santé (JIMS). Nice, France, 2012.
2010
Aradhna, Krishna, Ryan Elder, and Cindy Caldara. "Feminine to smell but masculine to touch? Multisensory congruence and its effect on the aesthetic experience." Journal of Consumer Psychology 20 (2010): 410-418.
Caldara, Cindy, Ryan Elder, and A. Krishna. "The semantic and aesthetic impact of smell on touch." In Association for Consumer Research (ACR) Annual Conference. Jacksonville, Etats-Unis, 2010.
Caldara, Cindy, Ryan Elder, and A. Krishna. "The Semantic and Aesthetic Impact of Smell on Touch." In Society for Consumer Psychology Winter conference. St Petersburg, Etats-Unis, 2010.
Elder, Ryan, N. Z. Aydinoglu, V. Barger, Cindy Caldara, H. Chun, C.J. Lee, G. S. Mohr, and A. Stamatogiannakis. "A sense of things to come: Future research directions in sensory marketing." In Cornell University, SHA School, edited by A. Krishna. site : http://scholarship.sha.cornell.edu/articles/336, 2010.
2009
Elder, Ryan, N. Z. Aydinoglu, V. Barger, Cindy Caldara, H. Chun, C.J. Lee, G. S. Mohr, and A. Stamatogiannakis. "A sense of things to come: Future research directions in sensory marketing." In Sensory Marketing : research on the sensuality of products, edited by A. Krishna, 361-376. Routledge, 2009.