6 resultats trouvés
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Filtres: Auteur est Cindy Caldara [Clear All Filters]
Le besoin de drame : validation d'échelle en France et au Portugal." In 34ème Congrès International de l’Association Française du Marketing (AFM). Strasbourg, France, 2018.
"Best Facebook Forever? The impact of social media attachment on the attitude towards brands presence on facebook." In French-Austrian-German Workshop on Consumer Behavior. Innsbruck, Autriche, 2012.
"The Semantic and Aesthetic Impact of Smell on Touch." In Society for Consumer Psychology Winter conference. St Petersburg, Etats-Unis, 2010.
"The semantic and aesthetic impact of smell on touch." In Association for Consumer Research (ACR) Annual Conference. Jacksonville, Etats-Unis, 2010.
"Does non-diagnostic touch of business documents affect the judgment of professionals and institutions?" In Association for Consumer Research (ACR) Annual Conference. Chicago, Etats-Unis, 2013.
"Le toucher non diagnostique : effets de la texture d’un support sur l’évaluation et l’intention de comportement." In 35ème Congrès de l'Association Française du Marketing (AFM). Le Havre, France, 2019.
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