Centre d’Etudes et de Recherches Appliquées à la Gestion

Elder, Ryan, N. Z. Aydinoglu, V. Barger, Cindy Caldara, H. Chun, C.J. Lee, G. S. Mohr, and A. Stamatogiannakis. "A sense of things to come: Future research directions in sensory marketing." In Sensory Marketing : research on the sensuality of products, edited by A. Krishna, 361-376. Routledge, 2009.

Aradhna, Krishna, Ryan Elder, and Cindy Caldara. "Feminine to smell but masculine to touch? Multisensory congruence and its effect on the aesthetic experience." Journal of Consumer Psychology 20 (2010): 410-418.

Caldara, Cindy, Ryan Elder, and A. Krishna. "The semantic and aesthetic impact of smell on touch." In Association for Consumer Research (ACR) Annual Conference. Jacksonville, Etats-Unis, 2010.

Caldara, Cindy, Ryan Elder, and A. Krishna. "The Semantic and Aesthetic Impact of Smell on Touch." In Society for Consumer Psychology Winter conference. St Petersburg, Etats-Unis, 2010.

Elder, Ryan, N. Z. Aydinoglu, V. Barger, Cindy Caldara, H. Chun, C.J. Lee, G. S. Mohr, and A. Stamatogiannakis. "A sense of things to come: Future research directions in sensory marketing." In Cornell University, SHA School, edited by A. Krishna. site : http://scholarship.sha.cornell.edu/articles/336, 2010.

Caldara, Cindy, Karine Raies, and Agnès Helme-Guizon. "Best Facebook Forever? The impact of social media attachment on the attitude towards brands presence on facebook." In French-Austrian-German Workshop on Consumer Behavior. Innsbruck, Autriche, 2012.

Raies, Karine, Agnès Helme-Guizon, and Cindy Caldara. "Facebook For Ever : Une exploration du concept d'attachement à un réseau Social." In 6ème Journée de la Communication "Below the line" Communications - Speed Reviewing. Nancy, France, 2012.

Werle, Carolina, Laurie Balbo, Cindy Caldara, and C. Lalleman. "Le packaging alimentaire standardisé peut-il être un outil de prévention de l’obésité ? Une étude exploratoire appliquée aux produits de snacking." In 8ème Journée AFM du Marketing Agroalimentaire. Montpellier, France, 2012.

Werle, Carolina, Laurie Balbo, Cindy Caldara, and C. Lalleman. "Les effets du packaging standardisé sur la consommation alimentaire." In 2ème Journée Internationale du Marketing Santé (JIMS). Nice, France, 2012.

Helme-Guizon, Agnès, Cindy Caldara, and Karine Raies. "« BFF »: Best Facebook Forever? The impact of social media attachment on the attitude towards brand." Marketing ZFP (2013): 32-39.

Caldara, Cindy, and Jessica Gerard. "Does non-diagnostic touch of business documents affect the judgment of professionals and institutions?" In Association for Consumer Research (ACR) Annual Conference. Chicago, Etats-Unis, 2013.

Raies, Karine, Cindy Caldara, and Agnès Helme-Guizon. "From Consumer Engagement Behaviors with the Brand on Facebook to Brand Attachment." In 42nd European Marketing Academy Annual Conference (EMAC 2013), Lost in Translation: Marketing in an Interconnected World. Istanbul, Turquie, 2013.

Werle, Carolina, Laurie Balbo, Cindy Caldara, and Olivier Corneille. "Is plain food packaging plain wrong? Plain packaging increases unhealthy snack intake among males." Food Quality and Preference 49 (2016): 168-175.

Caldara, Cindy, and Bruno Morgado Ferreira. "Le besoin de drame : validation d'échelle en France et au Portugal." In 34ème Congrès International de l’Association Française du Marketing (AFM). Strasbourg, France, 2018.

Ferreira, Bruno Morgado, and Cindy Caldara. "Portuguese and French Validation of Need for Drama (NFD) Scale in Consumer Behavior." In 2018 Academy of Marketing Science Annual Conference. New-Orleans, Etats-Unis, 2018.

Caldara, Cindy, and Jessica Gerard. "Le toucher non diagnostique : effets de la texture d’un support sur l’évaluation et l’intention de comportement." In 35ème Congrès de l'Association Française du Marketing (AFM). Le Havre, France, 2019.

Bataoui, Soffien, and Cindy Caldara. "Olfactionline : l’impact des odeurs ambiantes sur les comportements de consommation en ligne." In 35ème Congrès de l'Association Française du Marketing (AFM). Le Havre, France, 2019.

Helme-Guizon, Agnès, Cindy Caldara, and Camille Anin. "Du téléchargement au (dés)engagement des applications alimentaires : une approche par les affordances." In Quinzième Journée AFM du Marketing Agroalimentaire à Montpellier. Montpellier, France, 2020.

Helme-Guizon, Agnès, Maureen Bourassa, Cindy Caldara, and M. Labarge. "Nutritional Apps Fit-Back: When Experiences (fail to) Meet Users’ Expectations." In XXVIIème Congrès de l'Association Française du Marketing. Angers, France, 2020.

Bourassa, Maureen, Cindy Caldara, Agnès Helme-Guizon, and M. Labarge. "Examining Users’ Emotions, Expectations and Engagement with Nutritional Apps Using Affordances Theory: An Abstract." In Academy of Marketing Science Annual Conference. online, 2021.

Helme-Guizon, Agnès, Maureen Bourassa, Cindy Caldara, and M. Labarge. "Food App-Rehension: When Digital Health Technology for Food Backfires." In Academy of Marketing Science Annual Conference. New York, United States, 2021.

Carrel, Clément, Marie-Laure Gavard-Perret, and Cindy Caldara. "Influence négative de la conscience sur l'efficacité des nudges? L’analyse du rôle médiateur de l'élaboration et de la réactance situationnelle." In Colloque Etienne Thil. La Rochelle, France, 2022.