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Auteur Titre [ Type(Asc)] Année
Filtres: Auteur est Lei Ping  [Clear All Filters]
Journal Article
Jongmans, Eline, Maud Dampérat, Florence Jeannot, Lei Ping, and Alain Jolibert. "What is the added value of an organic label? Proposition of a model of transfer from the perspective of ingredient branding." Journal of Marketing Management 35, no. 3-4 (2019): 338-363.
Ping, Lei. "A three-model comparison of the relationship between quality, satisfaction and loyalty: an empirical study of the Chinese healthcare system." BMC Health Services Research 12 (2012).
Conference Paper
Ping, Lei, Maud Dampérat, Florence Jeannot, and Alain Jolibert. "Apports du modèle IRT de crédit partiel a l’étude des échelles d’intervalle." In 30ème Congrès de l’Association Française du Marketing (AFM). Montpellier, France, 2014.
Dampérat, Maud, Eline Jongmans, Lei Ping, Florence Jeannot, and Alain Jolibert. "Alliances between products brands and organic labels : a power dynamics perspective." In Congrès de l’Association Française du Marketing. Marrakech , Maroc, 2015.