14 resultats trouvés
Auteur [ Titre] Type Année Filtres: Auteur est Aurélie Kessous [Clear All Filters]
Back to the Future: When Brand Nostalgia Improves Consumers." In Monaco Symposium on Luxury: From Tradition to Innovation. Monaco, Monaco, 2014.
"Back to the future: When brand nostalgia improves consumers' relationships to luxury brands." In Monaco Symposium on Luxury. Monaco, Monaco, 2014.
"Brand nostalgia and consumers’relationship to luxury brands: a continuous and categorical moderated mediation approach." In 8th International Conference on Partial Least Squares and Related Methods. Paris, France, 2014.
"From nostalgic consumption to consumer resistance: the vintage shopping experience as an expression of social identity." In 47th European Marketing Academy Conference, EMAC. Glasgow, Roayume-Uni, 2018.
"“From Prada to Nada”: Conspicuous luxury consumption and brand attachment: A contrast of genuine luxury brands and second-hand luxury brands." In Monaco Symposium on Luxury. Monaco, Monaco, 2018.
""From Prada to Nada" : Consumers and their luxury products : A contrast between second-hand and first-hand luxury products." Journal of Business Research 102 (2019): 313-327.
"“A la recherche du temps perdu” : la transmission d’objets de luxe de père en fils, entre cadeau et fardeau." Décisions Marketing 80 (2015): 17-35.
"Les nouvelles égéries du luxe durable : quels effets des influenceurs sur le charisme des marques de luxe ?" In 39ème Congrès International de l'Association Française du Marketing., 2023.
"Luxury watch possession and dispossession from father to son : A poisoned gift ?" Journal of Business Research 77 (2017).
"Luxury watch possession and dispossession from father to son: A poisoned gift?" In Monaco Symposium on Luxury. Monaco, Monaco, 2016.
"Prestigieux et engagés : la double casquette des célébrités sur le visage du luxe durable." In Congrès de l'Association Française du Marketing (AFM). Tunis, Tunisie, 2022.
"Quand les marques de luxe utilisent des matériaux recyclés : regards croisés entre consommateurs et professionnels sur un effet de transgression." Décisions Marketing (2023): à paraître.
"Toward a better understanding of the phenomenon of ambivalence in the endorsement of sustainable luxury." Decisions Marketing 110 (2023): 217-246.
"Unconventional celebrities in the sphere of sustainable luxury: a study around the effect of influencer endorsement on luxury brand charisma." In Academy of Marketing Science ({AMS}) Annual Conference 2023., 2023.
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