14 resultats trouvés
Auteur Titre [ Type] Année Filtres: Auteur est Aurélie Kessous [Clear All Filters]
Toward a better understanding of the phenomenon of ambivalence in the endorsement of sustainable luxury." Decisions Marketing 110 (2023): 217-246.
"Quand les marques de luxe utilisent des matériaux recyclés : regards croisés entre consommateurs et professionnels sur un effet de transgression." Décisions Marketing (2023): à paraître.
"Luxury watch possession and dispossession from father to son : A poisoned gift ?" Journal of Business Research 77 (2017).
"“A la recherche du temps perdu” : la transmission d’objets de luxe de père en fils, entre cadeau et fardeau." Décisions Marketing 80 (2015): 17-35.
""From Prada to Nada" : Consumers and their luxury products : A contrast between second-hand and first-hand luxury products." Journal of Business Research 102 (2019): 313-327.
"Unconventional celebrities in the sphere of sustainable luxury: a study around the effect of influencer endorsement on luxury brand charisma." In Academy of Marketing Science ({AMS}) Annual Conference 2023., 2023.
"Prestigieux et engagés : la double casquette des célébrités sur le visage du luxe durable." In Congrès de l'Association Française du Marketing (AFM). Tunis, Tunisie, 2022.
"Luxury watch possession and dispossession from father to son: A poisoned gift?" In Monaco Symposium on Luxury. Monaco, Monaco, 2016.
"Les nouvelles égéries du luxe durable : quels effets des influenceurs sur le charisme des marques de luxe ?" In 39ème Congrès International de l'Association Française du Marketing., 2023.
"“From Prada to Nada”: Conspicuous luxury consumption and brand attachment: A contrast of genuine luxury brands and second-hand luxury brands." In Monaco Symposium on Luxury. Monaco, Monaco, 2018.
"From nostalgic consumption to consumer resistance: the vintage shopping experience as an expression of social identity." In 47th European Marketing Academy Conference, EMAC. Glasgow, Roayume-Uni, 2018.
"Brand nostalgia and consumers’relationship to luxury brands: a continuous and categorical moderated mediation approach." In 8th International Conference on Partial Least Squares and Related Methods. Paris, France, 2014.
"Back to the future: When brand nostalgia improves consumers' relationships to luxury brands." In Monaco Symposium on Luxury. Monaco, Monaco, 2014.
"Back to the Future: When Brand Nostalgia Improves Consumers." In Monaco Symposium on Luxury: From Tradition to Innovation. Monaco, Monaco, 2014.
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