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11 resultats trouvés
[ Auteur(Desc)] Titre Type Année
Filtres: Auteur est Noël Albert  [Clear All Filters]
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Albert, Noël, Laure Ambroise, and Pierre Valette-Florence. "Consumer, brand, celebrity: Which congruency produces effective celebrity endorsements ?" Journal of Business Research 81 (2017): 96-106.
Albert, Noël, and Dwight Merunka. "Brand passion: Antecedents and consequences." Journal of Business Research 66 (2013): 904-909.
Albert, Noël. "L'amour d'un consommateur pour une marque: dimensions exploratoires." Marché et organisation 12 (2010): 115-145.
Albert, Noël. "Measuring the love feeling with interpersonal love items." Journal of Marketing Development and Competitiveness 5 (2010): 57-63.
Albert, Noël, and Dwight Merunka. "Développement et validation de deux nouvelles échelles de mesure de l'amour pour une marque." Innovations, Cahiers d'Economie de l'Innovation 31 (2010): 109-129.
Albert, Noël, Dwight Merunka, and Pierre Valette-Florence. "Passion for the Brand and Consumer Brand Relationships." In Conference of the Australian and New Zealand Marketing Academy (ANZMAC 2010), Doing More with Less, University of Canterbury. Christchurch, Nouvelle-Zélande, 2010.
Albert, Noël, Dwight Merunka, and Pierre Valette-Florence. "Passion for a Brand: Concept and Consequences." In 38th Research Conference in Marketing, the 2011 La Londe Conference in Marketing Communications and Consumer Behavior. La Londe Les Maures, France, 2011.
Albert, Noël, Dwight Merunka, and Pierre Valette-Florence. "Brand passion: Exploring consumer/brand relationship antecedents and outcomes." In Thought Leaders in Brand Management: A Meeting of the Mind, Università della Svizzera. Lugano, Suisse, 2011.
Albert, Noël, Dwight Merunka, and Pierre Valette-Florence. "The feeling of love toward a brand: Concept and measurement." In Advances in Consumer Research., 2009.
Albert, Noël, Imène Bécheur, Dwight Merunka, and Pierre Valette-Florence. "The Consumer’s Passion for a Brand: the Importance of Brand Relationship Constructs." In 2nd International Colloquium on Consumer-Brand Relationships. Orlando, Etats-Unis, 2011.
Albert, Noël, M. Fetschein, Dwight Merunka, and Pierre Valette-Florence. "Brand passion: exploring consumer/brand relationship antecedents and outcomes." In 2nd International Colloquium on Consumer-Brand Relationships. Orlando, Etats-Unis, 2011.