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15 resultats trouvés
Auteur Titre Type [ Année(Asc)]
Filtres: Auteur est Dwight Merunka  [Clear All Filters]
2013
Albert, Noël, and Dwight Merunka. "Brand passion: Antecedents and consequences." Journal of Business Research 66 (2013): 904-909.
Omer, Farooq, M. A. Payaud, Dwight Merunka, and Pierre Valette-Florence. "Employees’ Response to Corporate Social Responsibility: An Application of A Non Linear Mixture REBUS Approach, New Perspectives in Partial Least Squares and Related Methods." In New Perspectives in Partial Least Squares and Related Methods Springer Proceedings in Mathematics & Statistics, edited by H. Abdi, V. Chin, Esposito Vinzi, G. Russolillo and L. Trinchera, 257-268. Springer, 2013.
Merunka, Dwight. "The Influence of Territory of Origin on Product’s Authenticity and Consumer’s Self-Product Connection." In 42nd European Marketing Academy Annual Conference (EMAC 2013), Lost in Translation: Marketing in an Interconnected World. Istanbul, Turquie, 2013.
2012
Farooq, Omer, M. A. Payaud, Dwight Merunka, and Pierre Valette-Florence. "The Impact of Corporate Social Responsibility on Organizational Commitment: A Non Linear Mixture REBUS Approach." In 7th International Conference on Partial Least Squares and Related Methods (PLS 2012). Houston, Etats-Unis, 2012.
2011
Albert, Noël, M. Fetschein, Dwight Merunka, and Pierre Valette-Florence. "Brand passion: exploring consumer/brand relationship antecedents and outcomes." In 2nd International Colloquium on Consumer-Brand Relationships. Orlando, Etats-Unis, 2011.
Albert, Noël, Dwight Merunka, and Pierre Valette-Florence. "Brand passion: Exploring consumer/brand relationship antecedents and outcomes." In Thought Leaders in Brand Management: A Meeting of the Mind, Università della Svizzera. Lugano, Suisse, 2011.
Albert, Noël, Imène Bécheur, Dwight Merunka, and Pierre Valette-Florence. "The Consumer’s Passion for a Brand: the Importance of Brand Relationship Constructs." In 2nd International Colloquium on Consumer-Brand Relationships. Orlando, Etats-Unis, 2011.
Guizani, Haithem, and Dwight Merunka. "The impact of brand personality and sales promotions on brand equity." Journal of Business Research 64 (2011): 24-28.
Albert, Noël, Dwight Merunka, and Pierre Valette-Florence. "Passion for a Brand: Concept and Consequences." In 38th Research Conference in Marketing, the 2011 La Londe Conference in Marketing Communications and Consumer Behavior. La Londe Les Maures, France, 2011.
2010
Albert, Noël, and Dwight Merunka. "Développement et validation de deux nouvelles échelles de mesure de l'amour pour une marque." Innovations, Cahiers d'Economie de l'Innovation 31 (2010): 109-129.
Albert, Noël, Dwight Merunka, and Pierre Valette-Florence. "Passion for the Brand and Consumer Brand Relationships." In Conference of the Australian and New Zealand Marketing Academy (ANZMAC 2010), Doing More with Less, University of Canterbury. Christchurch, Nouvelle-Zélande, 2010.