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Publications

8 resultats trouvés
Auteur Titre [ Type(Desc)] Année
Filtres: Auteur est Gilles Roehrich  [Clear All Filters]
Book Chapter
Magnoni, Fanny, and Gilles Roehrich. "Le Produit." In in Ferrandi, J.-M., Lichtlé, M.-C. (dir.), Marketing, 116-143. Paris: Dunod, 2014.
Conference Paper
Halimi, Mohammad, and Gilles Roehrich. "Addressing Value Proposition and Customer Values in the B2B Context : an Exploratory Study." In 34th Annual IMP Conference. Marseille, France, 2018.
Mathieu, J-P., J. Hoffmann, and Gilles Roehrich. "The Role of Emotions as Antecedents of Cognitive Assessment in the Evaluation of Incremental Versus Really New Products." In 16th International Product Development Management Conference, Managing dualities in the innovation journey". Enschede, Pays-Bas, 2009.
Mathieu, J-P., J. Hoffmann, and Gilles Roehrich. "The Role of Emotions as Antecedents of Cognitive Assessment in the Evaluation of Incremental Versus Really New Products." In International Conference on Kansei Engineering and Emotion Research 2010 (KEER2010). Paris, France, 2010.