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25 resultats trouvés
Auteur Titre Type [ Année(Asc)]
Filtres: Auteur est Fanny Magnoni  [Clear All Filters]
2014
Magnoni, Fanny, Pierre Valette-Florence, and Elyette Roux. "Are You Really Sure to Stretch Luxury Brands Down the Market?" In Monaco Symposium on Luxury: From Tradition to Innovation. Monaco, Monaco, 2014.
Kessous, Aurélie, Fanny Magnoni, and Pierre Valette-Florence. "Back to the Future: When Brand Nostalgia Improves Consumers." In Monaco Symposium on Luxury: From Tradition to Innovation. Monaco, Monaco, 2014.
Kessous, Aurélie, Fanny Magnoni, and Pierre Valette-Florence. "Back to the future: When brand nostalgia improves consumers' relationships to luxury brands." In Monaco Symposium on Luxury. Monaco, Monaco, 2014.
Kessous, Aurélie, Fanny Magnoni, and Pierre Valette-Florence. "Brand nostalgia and consumers’relationship to luxury brands: a continuous and categorical moderated mediation approach." In 8th International Conference on Partial Least Squares and Related Methods. Paris, France, 2014.
Magnoni, Fanny, and Pierre Valette-Florence. "Feedback effects of step-down line extensions: Chain of effects from brand prestige and self-brand connections to brand commitment." In North American Marketing Association Conference. Etats-Unis, 2014.
Magnoni, Fanny, and Gilles Roehrich. "Le Produit." In in Ferrandi, J.-M., Lichtlé, M.-C. (dir.), Marketing, 116-143. Paris: Dunod, 2014.
Helme-Guizon, Agnès, and Fanny Magnoni. "Rejoignez-nous sur Facebook ! Quand relation de qualité fan-marque rime avec intention de fidélité." In 4èmes Rendez-vous de la Recherche, Communication & Médias, IREP/AFM. Paris, France, 2014.
Helme-Guizon, Agnès, and Fanny Magnoni. "{Rejoignez-nous sur Facebook ! Quand relation de qualité marque-fan rime avec intention de fidélité." In 30ème Congrès de l’Association Française du Marketing (AFM). Montpellier, France, 2014.
2011
De Barnier, Virginie, Sandrine Fine Falcy, Fanny Magnoni, and Pierre Valette-Florence. "How should perceptions of luxury be measured? A comparison of three luxury scales in a French setting." In Thought Leaders in Brand Management: A Meeting of the Mind, Università della Svizzera. Lugano, Suisse, 2011.
Magnoni, Fanny, and Elyette Roux. "The impact of brand familiarity, branding and distribution strategy on luxury brand dilution." In 2011 Academy of Marketing Science (AMS) Annual Conference. Coral Gables, Etats-Unis, 2011.
Magnoni, Fanny, Elyette Roux, and Pierre Valette-Florence. "The impact of step-down line extension on consumer-brand relationships: A risky strategy for luxury brands." In 1er Colloque International Luxe et Contrefaçon : Défis, Enjeux et Perspectives. Genève, Suisse, 2011.
Magnoni, Fanny, and Elyette Roux. "Stretching a luxury brand down: An experimental study of core brand dilution effects." In Thought Leaders in Brand Management: A Meeting of the Mind. Lugano, Suisse, 2011.
2010
Magnoni, Fanny, and Elyette Roux. "Quand les marques de luxe étendent leur gamme vers le bas: quels effets de dilution?" In 26ème Congrès de l’Association Française du Marketing (AFM). Le Mans, France, 2010.