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Book Chapter
De Barnier, Virginie, and Pierre Valette-Florence. "Culture and luxury: An analysis of luxury perceptions across frontiers." In Luxury Marketing: A Challenge for Theory and Practice, edited by K. Wiedmann and N. Hennigs, 37-56. Springer Gable, 2013.
Omer, Farooq, M. A. Payaud, Dwight Merunka, and Pierre Valette-Florence. "Employees’ Response to Corporate Social Responsibility: An Application of A Non Linear Mixture REBUS Approach, New Perspectives in Partial Least Squares and Related Methods." In New Perspectives in Partial Least Squares and Related Methods Springer Proceedings in Mathematics & Statistics, edited by H. Abdi, V. Chin, Esposito Vinzi, G. Russolillo and L. Trinchera, 257-268. Springer, 2013.
Conference Paper
Valette-Florence, Rita, and Pierre Valette-Florence. "Affective Meaning Transfer between Brands and Print Media Brands in a French Setting: The role of Emotions, Attachment and Affective Commitment." In XVI Academy of Marketing, Science World Marketing Congress. Melbourne, Australie, 2013.
Magnoni, Fanny, Pierre Valette-Florence, and Elyette Roux. "Are You Really Sure to Stretch Luxury Brands Down the Market?" In Monaco Symposium on Luxury: From Tradition to Innovation. Monaco, Monaco, 2014.
Kessous, Aurélie, Fanny Magnoni, and Pierre Valette-Florence. "Back to the Future: When Brand Nostalgia Improves Consumers." In Monaco Symposium on Luxury: From Tradition to Innovation. Monaco, Monaco, 2014.
Kessous, Aurélie, Fanny Magnoni, and Pierre Valette-Florence. "Back to the future: When brand nostalgia improves consumers' relationships to luxury brands." In Monaco Symposium on Luxury. Monaco, Monaco, 2014.
Kapferer, Jean-Noël, and Pierre Valette-Florence. "Beyond Rarity: The Paths to Luxury Desire." In Monaco Symposium on Luxury: From Tradition to Innovation. Monaco, Monaco, 2014.
Bayarassou, Oula, Imène Bécheur, and Pierre Valette-Florence. "Brand Hate: Impact of the Fallacious Brand Character and the Moderating Role of the Consumer’s Narcissistic Trait." In 6th International Consumer Brand Relationships Conference. Cancun, Mexique, 2019.
Pecot, Fabien, Pierre Valette-Florence, and Virginie De Barnier. "Brand Heritage: a multidimensional measurement scale to assess consumers' perception." In 46th European Marketing Academy Conference, EMAC. Gröningen, Pays-Bas, 2017.
Kessous, Aurélie, Fanny Magnoni, and Pierre Valette-Florence. "Brand nostalgia and consumers’relationship to luxury brands: a continuous and categorical moderated mediation approach." In 8th International Conference on Partial Least Squares and Related Methods. Paris, France, 2014.
Albert, Noël, Dwight Merunka, and Pierre Valette-Florence. "Brand passion: Exploring consumer/brand relationship antecedents and outcomes." In Thought Leaders in Brand Management: A Meeting of the Mind, Università della Svizzera. Lugano, Suisse, 2011.
Albert, Noël, M. Fetschein, Dwight Merunka, and Pierre Valette-Florence. "Brand passion: exploring consumer/brand relationship antecedents and outcomes." In 2nd International Colloquium on Consumer-Brand Relationships. Orlando, Etats-Unis, 2011.
Youness, Chebli, and Pierre Valette-Florence. "A Causal Model of Online Reputation: A Customer Perspective." In 12th Global Brand Conference. Kalmar, Suède, 2017.
Valette-Florence, Rita, Virginie De Barnier, Pierre Valette-Florence, and H. Zeitoun. "Cohérence et complétude des échelles d'Ambroise et de Valette-Florence et de de Barnier appliquées à l amesure de la personnalité des marques et des supports de presse." In 7ème Colloque international de l'Association Tunisienne de Marketing. Hammamet, Tunisie, 2009.
Albert, Noël, Imène Bécheur, Dwight Merunka, and Pierre Valette-Florence. "The Consumer’s Passion for a Brand: the Importance of Brand Relationship Constructs." In 2nd International Colloquium on Consumer-Brand Relationships. Orlando, Etats-Unis, 2011.
Coderre, F., L Sirieix, and Pierre Valette-Florence. "Consumer-based Label Equity: a Multidimensional Scale." In 12th Global Brand Conference. Kalmar, Suède, 2017.
Valette-Florence, Rita, Imène Bécheur, and Pierre Valette-Florence. "Consumers' Attachment and Commitment to Brands and Media Titles: the role of Emotions." In Association for Consumer Research (ACR) Annual Conference. Jacksonville, Etats-Unis, 2010.
Youness, Chebli, and Pierre Valette-Florence. "Consumers Online: Introducing the Online Reputation as a New Segmentation Criterion." In American Marketing Association (AMA). San Francisco, Etats-Unis, 2017.
Youness, Chebli, and Pierre Valette-Florence. "Customer based online reputation: A causal model." In Global Marketing Conference (GMC). Tokyo, Japon, 2018.
Youness, Chebli, and Pierre Valette-Florence. "A Customer Perspective of Online Reputation: Some Antecedents and Consequences?" In Academy of Marketing Science (AMS) Annual Conference. Floride, Etats-Unis, 2016.
Youness, Chebli, and Pierre Valette-Florence. "Customer-Based Online Reputation: a Preliminary Approach?" In Society for Marketing Advances (SMA). San Antonio, Etats-Unis, 2015.
Youness, Chebli, and Pierre Valette-Florence. "Customer-Based Online Reputation : One Key Antecedent and Some Consequences." In Academy of Marketing Science (AMS) Annual Conference). San Diego, Etats-Unis, 2017.
Youness, Chebli, and Pierre Valette-Florence. "E-Corporate Reputation from the Customer Perspective : a Preliminary Approach." In International Research Meeting in Business and Management. Nice, France, 2015.
Youness, Chebli, and Pierre Valette-Florence. "The Effects of Customer-Based Online Reputation on WOM and WPP: The Mediating Role of BRQ." In 21st Academy of Marketing Science (AMS). Porto, Portugal, 2018.
Valette-Florence, Rita, Imène Bécheur, Virginie De Barnier, and Pierre Valette-Florence. "Effects of emotions on attachment and emotional commitment: an empirical illustration for brands and media titles." In 2009 Society for Marketing Advances (SMA) Conference. Nouvelle Orléans, Etats-Unis, 2009.
Kaswengi, J., Mbaye Fall Diallo, H. Akrout, and Pierre Valette-Florence. "Effects of marketing variables and consumer characteristics on masstige brand choice under turbulence: Evidence from panel data." In Monaco Symposium on Luxury. Monaco, Monaco, 2016.
Hemonnet-Goujot, Aurélie, and Pierre Valette-Florence. "Enhancing luxury brand value through design." In 21st Academy of Marketing Science (AMS). Porto, Portugal, 2018.
Magnoni, Fanny, and Pierre Valette-Florence. "Feedback effects of step-down line extensions: Chain of effects from brand prestige and self-brand connections to brand commitment." In North American Marketing Association Conference. Etats-Unis, 2014.
Albert, Noël, Dwight Merunka, and Pierre Valette-Florence. "The feeling of love toward a brand: Concept and measurement." In Advances in Consumer Research., 2009.
Tesio, P., Aurélie Kessous, Pierre Valette-Florence, and Virginie De Barnier. "From nostalgic consumption to consumer resistance: the vintage shopping experience as an expression of social identity." In 47th European Marketing Academy Conference, EMAC. Glasgow, Roayume-Uni, 2018.
Kessous, Aurélie, and Pierre Valette-Florence. "“From Prada to Nada”: Conspicuous luxury consumption and brand attachment: A contrast of genuine luxury brands and second-hand luxury brands." In Monaco Symposium on Luxury. Monaco, Monaco, 2018.
Pham, Thi Be Loan, and Pierre Valette-Florence. "Green Product and Brand Relationship Quality : A case of green cosmetics." In 3rd EMAC Junior Faculty and Doctoral Student Research Camp. Vienne, Autriche, 2018.
De Barnier, Virginie, Sandrine Fine Falcy, Fanny Magnoni, and Pierre Valette-Florence. "How should perceptions of luxury be measured? A comparison of three luxury scales in a French setting." In Thought Leaders in Brand Management: A Meeting of the Mind, Università della Svizzera. Lugano, Suisse, 2011.
Ahmed, Faheem, and Pierre Valette-Florence. "I Don’t Want To Be Fake! How Psychological Distance and Self-Perceptions can lead to Authentic Luxury Consumption?" In The LVMH-SMU Luxury Research Conference. Singapour, Singapour, 2019.
Bayarassou, Oula, Imène Bécheur, and Pierre Valette-Florence. "I hate this brand! A classification of brand haters based on their motivations and reactions." In AMS Annual Conference. Canada, Vancouver, 2019.
Valette-Florence, Rita, Jean-Luc Giannelloni, Pierre Valette-Florence, and I. Frochot. "Identifying determinants of tourist destination choice. An exploratory study of brand personality and emotions." In Travel and Tourism Research Association (TTRA) European Chapter Conference, Creativity and innovation in tourism. Archamps, France, 2011.
Farooq, Omer, M. A. Payaud, Dwight Merunka, and Pierre Valette-Florence. "The Impact of Corporate Social Responsibility on Organizational Commitment: A Non Linear Mixture REBUS Approach." In 7th International Conference on Partial Least Squares and Related Methods (PLS 2012). Houston, Etats-Unis, 2012.
Parguel, Béatrice, Thierry Delecolle, and Pierre Valette-Florence. "The Impact of Price Display on Luxury Perceptions." In Monaco Symposium on Luxury: From Tradition to Innovation. Monaco, Monaco, 2014.
Ahmed, Faheem, and Pierre Valette-Florence. "The Impact of Psychological Distance for Hedonic Luxury Pursuits." In 6th International Consumer Brand Relationships Conference. Cancun, Mexique, 2019.
Magnoni, Fanny, Elyette Roux, and Pierre Valette-Florence. "The impact of step-down line extension on consumer-brand relationships: A risky strategy for luxury brands." In 1er Colloque International Luxe et Contrefaçon : Défis, Enjeux et Perspectives. Genève, Suisse, 2011.
Hemonnet-Goujot, Aurélie, and Pierre Valette-Florence. "The influence of design on luxury brand love." In Global Marketing Conference (GMC). Tokyo, Japon, 2018.
Valette-Florence, Rita, and Pierre Valette-Florence. "The influence of emotions on brand relationships: a french look." In 2011 Society for Marketing Advances (SMA) Conference. Nouvelle Orléans, Etats-Unis, 2011.
Youness, Chebli, and Pierre Valette-Florence. "An Integrated Model of Online Reputation: A Customer Perspective." In European Marketing Academy (EMAC). Oslo, Norvège, 2016.
Valette-Florence, Rita, and Pierre Valette-Florence. "The interdependency between brand personality and emotions: An exploratory study for the perception of French ski resort brands." In 2nd World Research Summit for Tourism and Hospitality: Crossing the Bridge. Orlando, Etats-Unis, 2013.
Hemonnet-Goujot, Aurélie, Delphine Manceau, and Pierre Valette-Florence. "Investigating The Interplay Between Brands and External Design on Product Innovativeness: The Role of Brand Innovation Capital." In 47th European Marketing Association Conference (EMAC). Glasgow, Royaume-Uni, 2018.
Youness, Chebli, and Pierre Valette-Florence. "L’e-réputation du point de vue client: Proposition d’un model explicatif ?" In 32ème Colloque International de l'Association Française du Marketing (AFM). Lyon, France, 2016.
Bayarassou, Oula, and Pierre Valette-Florence. "La haine envers la marque: étude exploratoire grâce au protocole du mur d'images en ligne." In 33ème Colloque International de l'Association Française du Marketing (AFM). Tours, France, 2017.
Hemonnet-Goujot, Aurélie, Delphine Manceau, and Pierre Valette-Florence. "La marque et le design comme vecteurs d’innovation : le rôle du capital innovation de la marque." In 35ème Colloque International de l'Association Française du Marketing (AFM). Le Havre, France, 2019.
Valette-Florence, Rita, and Pierre Valette-Florence. "Les émotions positives sont-elles prépondérantes pour expliquer l'attachement à la marque? Une application aux marques de presse." In 11th International Congress Marketing Trends Congress. Venise, Italie, 2012.
Pham, Mélanie, and Pierre Valette-Florence. "Luxury Fashion Brand Equity: A New Approach Applied to Luxury Brands." In Monaco Symposium on Luxury: From Tradition to Innovation. Monaco, Monaco, 2014.
Kessous, Aurélie, Pierre Valette-Florence, and Virginie De Barnier. "Luxury watch possession and dispossession from father to son: A poisoned gift?" In Monaco Symposium on Luxury. Monaco, Monaco, 2016.
Youness, Chebli, and Pierre Valette-Florence. "The Mediating Role of the Affect and Cognition in the Influence of Celebrities on Brand Relationship Management." In Academy of Marketing Science (AMS Annual Conference). Nouvelle Orléans, Etats-Unis, 2018.
Valette-Florence, Rita, and Pierre Valette-Florence. "A New Affinity Measure based on the Personality of Brands and Newspaper/Magazine Brands: A French Perspective." In 50th Society for Marketing Advances (SMA) Conference, Leading the way yesterday, today and tomorrow. Orlando, Etats-Unis, 2012.
Youness, Chebli, and Pierre Valette-Florence. "Online Reputation Scale Development." In Academy of Marketing Science (AMS World Marketing Congress). Paris, France, 2016.
Albert, Noël, Dwight Merunka, and Pierre Valette-Florence. "Passion for a Brand: Concept and Consequences." In 38th Research Conference in Marketing, the 2011 La Londe Conference in Marketing Communications and Consumer Behavior. La Londe Les Maures, France, 2011.
Albert, Noël, Dwight Merunka, and Pierre Valette-Florence. "Passion for the Brand and Consumer Brand Relationships." In Conference of the Australian and New Zealand Marketing Academy (ANZMAC 2010), Doing More with Less, University of Canterbury. Christchurch, Nouvelle-Zélande, 2010.
Ahmed, Faheem, and Pierre Valette-Florence. "Psychological Distancing with Hedonic Products and their Consumption." In AMS Annual Conference. Vancouver, Canada, 2019.
Valette-Florence, Rita, Pierre Valette-Florence, and Virginie De Barnier. "Quand les émotions permettent d'expliquer les relations affectives aux marques…." In 9th International Congress Marketing Trends Congress. Venise, Italie, 2010.
Valette-Florence, Rita, T. Darras, and Pierre Valette-Florence. "Quel bénéfice tirer de l’association Marque Commerciale/Marque Media? Une nouvelle mesure qualitative." In Institut de Recherche et d’Etudes Publicitaires (IREP), Medias 2009: Marques Medias et Medias Marques. Paris, France, 2009.
Ahmed, Faheem, and Pierre Valette-Florence. "Should I Consume It? Dis-identifying the Self from Alcoholic Brands for Youth Drinking Behaviors." In 4ème Journée de Recherche en Marketing. Mons, Belgique, 2018.
Pecot, Fabien, Altaf Merchant, Pierre Valette-Florence, and Virginie De Barnier. "“Since When?” Brand Heritage’s Signaling Effects." In 21st Academy of Marketing Science (AMS). Porto, Portugal, 2018.
Couder, Julien, and Pierre Valette-Florence. "Terroir and its Evocation : what a Wine Terroir of Origin evokes ? An Exploraty Qualitative Study of the Meanings of Wine Consumption." In 2019 AMS Annual Conference - Academy of Marketing Science. Vancouver, Canada, 2019.
Couder, Julien, and Pierre Valette-Florence. "Terroir and its Evocation: What a Wine Terroir of Origin Evokes? An Exploratory Qualitative." In 35ème Colloque International de l'Association Française du Marketing (AFM). Le Havre, France, 2019.
Diallo, Mbaye Fall, Fatou Diop-Sall, Erick Leroux, and Pierre Valette-Florence. "Tourist responsible behavior : the role of social engagement." In AMS World Marketing Congress. Paris, France, 2016.
Valette-Florence, Rita, Virginie De Barnier, Imène Bécheur, and Pierre Valette-Florence. "Understanding the Relationship between Readers and Press Title Brands: The Existence of Evaluative and Emotional Routes." In 2010 Society for Marketing Advances (SMA) Conference, Going Green Best Marketing Practices for a Global Wordl. Atlanta, Etats-Unis, 2010.
Valette-Florence, Rita, Jean-Louis Chandon, T. Darras, and Pierre Valette-Florence. "Une nouvelle mesure d'affinité basée sur la personnalité des marques et des marques de presse." In 11th International Congress Marketing Trends Congress. Venise, Italie, 2012.
Couder, Julien, and Pierre Valette-Florence. "Wine and its evocation : what wine evoke ? An exploratory qualitative study of the sense of wine consumption." In Annual AAWE Conference. Ithaca, Etats-Unis, 2018.
Journal Article
Kapferer, Jean-Noël, and Pierre Valette-Florence. "Beyond rarity : the paths of luxury desire : How luxury brands grow yet remain desirable." Journal of Product and Brand Management 25, no. 2 (2016): 120-133.
Pecot, Fabien, Altaf Merchant, Pierre Valette-Florence, and Virginie De Barnier. "Cognitive outcomes of brand heritage: A signaling perspective." Journal of Business Research 85 (2018): 304-316.
Diallo, Mbaye Fall, Fatou Diop-Sall, Erick Leroux, and Pierre Valette-Florence. "Comportement responsable des touristes : le rôle de l'engagement social." Recherche et Applications en Marketing 30 (2015): 88-108.
Albert, Noël, Laure Ambroise, and Pierre Valette-Florence. "Consumer, brand, celebrity: Which congruency produces effective celebrity endorsements ?" Journal of Business Research 81 (2017): 96-106.
Valette-Florence, Pierre, and Haithem Guizani. "Dis-moi où tu voyages … je te dirai quelles sont tes motivations : développement et application d’une nouvelle méthode de segmentation du choix des destinations touristiques." Décisions Marketing (2016).
Valette-Florence, Rita, and Pierre Valette-Florence. "Effets des émotions et de la personnalité de la marque sur l’engagement du consommateur via les effets médiateurs de la confiance et de l’attachement à la marque ." Recherche et Applications en Marketing (French Edition) Online (2019).
Ambroise, Laure, Gaëlle Pantin-Sohier, Pierre Valette-Florence, and Noël Albert. "From endorsement to celebrity co-branding : Personality transfer." Journal of Brand Management 21 (2014): 273-285.
Kessous, Aurélie, and Pierre Valette-Florence. ""From Prada to Nada" : Consumers and their luxury products : A contrast between second-hand and first-hand luxury products." Journal of Business Research 102 (2019): 313-327.
Parguel, Béatrice, Thierry Delecolle, and Pierre Valette-Florence. "How price display influences consumer luxury perceptions." Journal of Business Research 69 (2015): 341-348.
Kapferer, Jean-Noël, and Pierre Valette-Florence. "The impact of brand penetration and awareness on luxury brand desirability : A cross country analysis of the relevance of the rarity principle." Journal of Business Research 83 (2018): 38-50.
Farooq, Omer, Dwight Merunka, and Pierre Valette-Florence. "The Impact of Corporate Social Responsibility on Organizational Commitment : Exploring Multiple Mediation Mechanisms." Journal of Business Ethics 125 (2014): 563-580.
Mourad, Siham, and Pierre Valette-Florence. "Improving prediction with POS and PLS consistent estimations : An illustration." Journal of Business Research 69 (2016): 4675-4684.
Chandon, Jean-Louis, Gilles Laurent, and Pierre Valette-Florence. "In search of new planets in the luxury galaxy." Journal of Business Research 77 (2017): 140-146.
Bécheur, Imène, and Pierre Valette-Florence. "L’usage des émotions négatives en communication de sante publique : Étude des effets de la peur, la culpabilité et la honte." Recherche et Applications en Marketing 29 (2014): 96-119.
Kessous, Aurélie, Virginie De Barnier, and Pierre Valette-Florence. "“A la recherche du temps perdu” : la transmission d’objets de luxe de père en fils, entre cadeau et fardeau." Décisions Marketing 80 (2015): 17-35.
Valette-Florence, Pierre. "Le Luxe ou la quête du Saint Graal." Décisions Marketing 80 (2015): 9-17.
Valette-Florence, Pierre. "Luxury and counterfeiting: Issues, challenges and prospects." Journal of Brand Management 19 (2012): 541-543.
Pham, Mélanie, Pierre Valette-Florence, and Franck Vigneron. "Luxury brand desirability and fashion equity: The joint moderating effect on consumers’ commitment toward luxury brands." Psychology and Marketing 35 (2018): 902-912.
Kapferer, Jean-Noël, and Pierre Valette-Florence. "Is luxury sufficient to create brand desirability? A cross-cultural analysis of the relationship between luxury and dreams." Luxury Research Journal 1, no. 2 (2016): 110-127.
Kessous, Aurélie, Pierre Valette-Florence, and Virginie De Barnier. "Luxury watch possession and dispossession from father to son : A poisoned gift ?" Journal of Business Research 77 (2017).
Mathews-Lefebvre, Clarinda, and Pierre Valette-Florence. "Manufacturer brand value and the respective role of brand sensitivity, situational involvement and enduring involvement." Journal of Brand Management 21 (2014): 236-253.
Bouzdine-Chameeva, Tatiana, A. Ferrand, Pierre Valette-Florence, and Nicolas Chanavat. "Measurement and segmentation of sport fans using brand association networks : Application to Union of European Football Associations (UEFA) Champions League (UCL)." Sport Management Review 18 (2015): 407-420.
Valette-Florence, Pierre. "Meta-luxury: Brands and the culture of excellence / Luxury strategy in action." Journal of Brand Management 19 (2012): 637-640.
Chandon, Jean-Louis, Gilles Laurent, and Pierre Valette-Florence. "Pursuing the concept of luxury : Introduction to the JBR Special Issue on "Luxury Marketing from Tradition to Innovation"." Journal of Business Research 69 (2016): 299-303.
Diallo, Mbaye Fall, Fatou Diop-Sall, Erick Leroux, and Pierre Valette-Florence. "Responsible tourist behaviour: The role of social engagement." Recherche et Applications en Marketing (English Edition) 30 (2015): 85-104.
Bécheur, Imène, and Pierre Valette-Florence. "The use of negative emotions in health communication messages: Study of the effects of fear, guilt, and shame." Recherche et applications en Marketing (English Edition) 29 (2014): 89-109.
Valette-Florence, Rita, and Pierre Valette-Florence. "When emotions help to explain affective relationships to brands." Journal of Marketing Trends 1 (2012): 19-27.