Contenu | Navigation |

Suivez-nous

Vous êtes iciPUBLICATIONS

Publications

2 resultats trouvés
Auteur Titre Type [ Année(Asc)]
Filtres: Auteur est Mohr, G. S.  [Clear All Filters]
2010
Elder, Ryan, N. Z. Aydinoglu, V. Barger, Cindy Caldara, H. Chun, C.J. Lee, G. S. Mohr, and A. Stamatogiannakis. "A sense of things to come: Future research directions in sensory marketing." In Cornell University, SHA School, edited by A. Krishna. site : http://scholarship.sha.cornell.edu/articles/336, 2010.
2009
Elder, Ryan, N. Z. Aydinoglu, V. Barger, Cindy Caldara, H. Chun, C.J. Lee, G. S. Mohr, and A. Stamatogiannakis. "A sense of things to come: Future research directions in sensory marketing." In Sensory Marketing : research on the sensuality of products, edited by A. Krishna, 361-376. Routledge, 2009.