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Filtres: Auteur est M. Labarge  [Clear All Filters]
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Bourassa, Maureen, Cindy Caldara, Agnès Helme-Guizon, and M. Labarge. "Examining Users’ Emotions, Expectations and Engagement with Nutritional Apps Using Affordances Theory: An Abstract." In Academy of Marketing Science Annual Conference. online, 2021.
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Helme-Guizon, Agnès, Maureen Bourassa, Cindy Caldara, and M. Labarge. "Food App-Rehension: When Digital Health Technology for Food Backfires." In Academy of Marketing Science Annual Conference. New York, United States, 2021.
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Helme-Guizon, Agnès, Maureen Bourassa, and M. Labarge. "Mature Consumers and Smart Devices: How they Mitigate Future Vulnerability." In Academy of Marketing Science Annual Conference. Coral Gables, United States, 2020.
Helme-Guizon, Agnès, Maureen Bourassa, and M. Labarge. "Mature Consumers and Smart Devices: How they Mitigate Future Vulnerability." In XXVIème Congrès de l'Association Française du Marketing. Biarritz, France, 2020.
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Helme-Guizon, Agnès, Maureen Bourassa, Cindy Caldara, and M. Labarge. "Nutritional Apps Fit-Back: When Experiences (fail to) Meet Users’ Expectations." In XXVIIème Congrès de l'Association Française du Marketing. Angers, France, 2020.