2 resultats trouvés
[ Auteur] Titre Type Année Filtres: Auteur est François Coderre [Clear All Filters]
Consumer-based Label Equity: a Multidimensional Scale." In 12th Global Brand Conference. Kalmar, Suède, 2017.
"The facets of consumer-based food label equity: Measurement, structure and managerial relevance." Journal of Retailing and Consumer Services (2021): in press.
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