12 resultats trouvés
Auteur Titre Type [ Année] Filtres: Auteur est Youness, Chebli [Clear All Filters]
Customer-Based Online Reputation: a Preliminary Approach?" In Society for Marketing Advances (SMA). San Antonio, Etats-Unis, 2015.
"E-Corporate Reputation from the Customer Perspective : a Preliminary Approach." In International Research Meeting in Business and Management. Nice, France, 2015.
"A Customer Perspective of Online Reputation: Some Antecedents and Consequences?" In Academy of Marketing Science (AMS) Annual Conference. Floride, Etats-Unis, 2016.
"An Integrated Model of Online Reputation: A Customer Perspective." In European Marketing Academy (EMAC). Oslo, Norvège, 2016.
"L’e-réputation du point de vue client: Proposition d’un model explicatif ?" In 32ème Colloque International de l'Association Française du Marketing (AFM). Lyon, France, 2016.
"Online Reputation Scale Development." In Academy of Marketing Science (AMS World Marketing Congress). Paris, France, 2016.
"A Causal Model of Online Reputation: A Customer Perspective." In 12th Global Brand Conference. Kalmar, Suède, 2017.
"Consumers Online: Introducing the Online Reputation as a New Segmentation Criterion." In American Marketing Association (AMA). San Francisco, Etats-Unis, 2017.
"Customer-Based Online Reputation : One Key Antecedent and Some Consequences." In Academy of Marketing Science (AMS) Annual Conference). San Diego, Etats-Unis, 2017.
"Customer based online reputation: A causal model." In Global Marketing Conference (GMC). Tokyo, Japon, 2018.
"The Effects of Customer-Based Online Reputation on WOM and WPP: The Mediating Role of BRQ." In 21st Academy of Marketing Science (AMS). Porto, Portugal, 2018.
"The Mediating Role of the Affect and Cognition in the Influence of Celebrities on Brand Relationship Management." In Academy of Marketing Science (AMS Annual Conference). Nouvelle Orléans, Etats-Unis, 2018.
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