6 resultats trouvés
Auteur Titre [ Type] Année Filtres: Auteur est Couder, Julien [Clear All Filters]
Wine and its evocation : what wine evoke ? An exploratory qualitative study of the sense of wine consumption." In Annual AAWE Conference. Ithaca, Etats-Unis, 2018.
"Terroir, My Beautiful Terroir, Why Do I Love Your Wine so Much?” A Quantitative Study Assessing Terroir’s Ability to Increase Brand Relationship Quality." In American Marketing Association. San Francisco, United States, 2020.
"Terroir and its Evocation : what a Wine Terroir of Origin evokes ? An Exploraty Qualitative Study of the Meanings of Wine Consumption." In 2019 AMS Annual Conference - Academy of Marketing Science. Vancouver, Canada, 2019.
"Terroir and its Evocation: What a Wine Terroir of Origin Evokes? An Exploratory Qualitative." In 35ème Colloque International de l'Association Française du Marketing (AFM). Le Havre, France, 2019.
"Perceived authenticity, umbrella destination brand, and daughter destination brand: an exploratory study of Lubéron perceived authenticity." In Congrès de l'Association Française du Marketing (AFM). Tunis, Tunisie, 2022.
"How can a destination brand be authentic in its umbrella brand? A tourist perspective in the Luberon in Provence (France)." In 38ème congrès de l’Association Française de Marketing (AFM). Tunis, Tunisie, 2022.
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