2 resultats trouvés
Auteur Titre Type [ Année] Filtres: Mot-clé est Consumer behaviour et Auteur est Alain Jolibert [Clear All Filters]
The effects of expertise and brand schematicity on the perceived importance of choice criteria : a Bordeaux wine investigation." Journal of Product and Brand Management 26 (2017): 80-90.
"The influence of brand schematicity on the importance of product cues : self-purchasing versus gift-giving situations." Journal of Consumer marketing 34 (2017): 255-267.
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