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Auteur Titre Type [ Année] Filtres: Mot-clé est Client et Auteur est Alexandru Capatina [Clear All Filters]
Exploring organizational propensity toward inbound- outbound marketing techniques adoption : the case of pure players and click and mortar companies." In Global Innovation and Knowledge Academy (GIKA). Valencia, Espagne, 2016.
"Exploring organizational propensity toward Inbound-Outbound Marketing techniques adoption : The case of pure players and click and mortar companies." Journal of Business Research 69, no. 11 (2016): 5524-5528.
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