2 resultats trouvés
Auteur Titre Type [ Année] Filtres: Mot-clé est brand equity [Clear All Filters]
What is the added value of an organic label? Proposition of a model of transfer from the perspective of ingredient branding." Journal of Marketing Management 35, no. 3-4 (2019): 338-363.
"Alliances between products brands and organic labels : a power dynamics perspective." In Congrès de l’Association Française du Marketing. Marrakech , Maroc, 2015.
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