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2023
Bayarassou, Oula, Emna Cherif, Haythem Guizani, and Imène Bécheur. "New social media cinderella’s: on the double effect of underdog status and homophily on SMI perceptions and buying intentions: an abstract." In Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs, edited by Bruna Jochims and Juliann Allen, 69-70. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature Switzerland, 2023.
2016
Ajdari, Peyman, Ehsan Soltanifar, and Manoochehr Ansari. "International Opportunity Recognition among Iranian Practitioners : analysis and pratical application." Journal for International Business and Entrepreneurship Development (JIBED) 9 (2016): 379-397.