6 resultats trouvés
Auteur [ Titre] Type Année Filtres: Première Lettre Du Titre est A et Auteur est Pierre Valette-Florence [Clear All Filters]
Adopting waste-prevention routines: The role of consumer concern for food waste." Appetite, no. 163 (2021): 105188.
"Affective Meaning Transfer between Brands and Print Media Brands in a French Setting: The role of Emotions, Attachment and Affective Commitment." In XVI Academy of Marketing, Science World Marketing Congress. Melbourne, Australie, 2013.
"Apports des chaînages cognitifs à la segmentation des marchés." Décisions marketing 32 (2003): 31-43.
"Are You Really Sure to Stretch Luxury Brands Down the Market?" In Monaco Symposium on Luxury: From Tradition to Innovation. Monaco, Monaco, 2014.
"Assessing levers of guilt in luxury consumption: an international perspective." Journal of Product and Brand Management (2021).
"At the Pursuit of Harmony Between Men, Land and Brands: A Chronotopic Exploration of Slow Cosmetic Brands' Narratives." In Association of Consumer Research (ACR) 2021. Etats-Unis, Seattle, 2021.
"