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Auteur Titre [ Type(Desc)] Année
Filtres: Première Lettre Du Titre est A et Auteur est Pierre Valette-Florence  [Clear All Filters]
Conference Paper
Valette-Florence, Rita, and Pierre Valette-Florence. "Affective Meaning Transfer between Brands and Print Media Brands in a French Setting: The role of Emotions, Attachment and Affective Commitment." In XVI Academy of Marketing, Science World Marketing Congress. Melbourne, Australie, 2013.
Magnoni, Fanny, Pierre Valette-Florence, and Elyette Roux. "Are You Really Sure to Stretch Luxury Brands Down the Market?" In Monaco Symposium on Luxury: From Tradition to Innovation. Monaco, Monaco, 2014.
Anin, Camille, and Pierre Valette-Florence. "At the Pursuit of Harmony Between Men, Land and Brands: A Chronotopic Exploration of Slow Cosmetic Brands' Narratives." In Association of Consumer Research (ACR) 2021. Etats-Unis, Seattle, 2021.
Journal Article
Guillaume, Le Borgne, Lucie Sirieix, Pierre Valette-Florence, and Sandrine Costa. "Adopting waste-prevention routines: The role of consumer concern for food waste." Appetite, no. 163 (2021): 105188.
Valette-Florence, Pierre, Gilles Roehrich, and Jean-Marc Ferrandi. "Apports des chaînages cognitifs à la segmentation des marchés." Décisions marketing 32 (2003): 31-43.
Kapferer, Jean-Noël, and Pierre Valette-Florence. "Assessing levers of guilt in luxury consumption: an international perspective." Journal of Product and Brand Management (2021).