6 resultats trouvés
Auteur Titre Type [ Année] Filtres: Première Lettre Du Titre est A et Auteur est Pierre Valette-Florence [Clear All Filters]
Apports des chaînages cognitifs à la segmentation des marchés." Décisions marketing 32 (2003): 31-43.
"Affective Meaning Transfer between Brands and Print Media Brands in a French Setting: The role of Emotions, Attachment and Affective Commitment." In XVI Academy of Marketing, Science World Marketing Congress. Melbourne, Australie, 2013.
"Are You Really Sure to Stretch Luxury Brands Down the Market?" In Monaco Symposium on Luxury: From Tradition to Innovation. Monaco, Monaco, 2014.
"Adopting waste-prevention routines: The role of consumer concern for food waste." Appetite, no. 163 (2021): 105188.
"Assessing levers of guilt in luxury consumption: an international perspective." Journal of Product and Brand Management (2021).
"At the Pursuit of Harmony Between Men, Land and Brands: A Chronotopic Exploration of Slow Cosmetic Brands' Narratives." In Association of Consumer Research (ACR) 2021. Etats-Unis, Seattle, 2021.
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