3 resultats trouvés
Auteur Titre [ Type] Année Filtres: Première Lettre Du Titre est B et Auteur est Karine Raies [Clear All Filters]
Best Facebook Forever? The impact of social media attachment on the attitude towards brands presence on facebook." In French-Austrian-German Workshop on Consumer Behavior. Innsbruck, Autriche, 2012.
"Brand Loyalty Intention Among Members of a Virtual Brand Community: the Dual Role of Commitment." In 2012 Academy of Marketing Science (AMS) Annual Conference. Nouvelle Orléans, Etats-Unis, 2012.
"« BFF »: Best Facebook Forever? The impact of social media attachment on the attitude towards brand." Marketing ZFP (2013): 32-39.
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