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Auteur Titre Type [ Année(Desc)]
Filtres: Première Lettre Du Titre est B et Auteur est Dwight Merunka  [Clear All Filters]
2011
Albert, Noël, Dwight Merunka, and Pierre Valette-Florence. "Brand passion: Exploring consumer/brand relationship antecedents and outcomes." In Thought Leaders in Brand Management: A Meeting of the Mind, Università della Svizzera. Lugano, Suisse, 2011.
Albert, Noël, M. Fetschein, Dwight Merunka, and Pierre Valette-Florence. "Brand passion: exploring consumer/brand relationship antecedents and outcomes." In 2nd International Colloquium on Consumer-Brand Relationships. Orlando, Etats-Unis, 2011.
2013
Albert, Noël, and Dwight Merunka. "Brand passion: Antecedents and consequences." Journal of Business Research 66 (2013): 904-909.