10 resultats trouvés
Auteur Titre Type [ Année
] Filtres: Première Lettre Du Titre est B et Auteur est Pierre Valette-Florence [Clear All Filters]
"Brand Hate: Impact of the Fallacious Brand Character and the Moderating Role of the Consumer’s Narcissistic Trait." In 6th International Consumer Brand Relationships Conference. Cancun, Mexique, 2019.
"Brand Heritage: a multidimensional measurement scale to assess consumers' perception." In 46th European Marketing Academy Conference, EMAC. Gröningen, Pays-Bas, 2017.
"Beyond rarity : the paths of luxury desire : How luxury brands grow yet remain desirable." Journal of Product and Brand Management 25, no. 2 (2016): 120-133.
"Back to the Future: When Brand Nostalgia Improves Consumers." In Monaco Symposium on Luxury: From Tradition to Innovation. Monaco, Monaco, 2014.
"Back to the future: When brand nostalgia improves consumers' relationships to luxury brands." In Monaco Symposium on Luxury. Monaco, Monaco, 2014.
"Beyond Rarity: The Paths to Luxury Desire." In Monaco Symposium on Luxury: From Tradition to Innovation. Monaco, Monaco, 2014.
"Brand nostalgia and consumers’relationship to luxury brands: a continuous and categorical moderated mediation approach." In 8th International Conference on Partial Least Squares and Related Methods. Paris, France, 2014.
"Brand passion: Exploring consumer/brand relationship antecedents and outcomes." In Thought Leaders in Brand Management: A Meeting of the Mind, Università della Svizzera. Lugano, Suisse, 2011.
"Brand passion: exploring consumer/brand relationship antecedents and outcomes." In 2nd International Colloquium on Consumer-Brand Relationships. Orlando, Etats-Unis, 2011.