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17 resultats trouvés
Auteur Titre Type [ Année(Asc)]
Filtres: Première Lettre Du Titre est C et Auteur est Pierre Valette-Florence  [Clear All Filters]
2020
Bataoui, Soffien, Jessica Gerard, and Pierre Valette-Florence. "'Can A Nudge Induce Inferences of Manipulative Intent?" In AMS Annual Conference. En distanciel, United States, 2020.
Kaswengi, Joseph, Mbaye Fall Diallo, H. Akrout, and Pierre Valette-Florence. "Choosing high-equity cosmetic brands in bad macroeconomic conditions: evidence from panel data." International Journal of Retail & Distribution Management 48, no. 4 (2020): 305-325.
2016
Youness, Chebli, and Pierre Valette-Florence. "A Customer Perspective of Online Reputation: Some Antecedents and Consequences?" In Academy of Marketing Science (AMS) Annual Conference. Floride, Etats-Unis, 2016.
2015
Diallo, Mbaye Fall, Fatou Diop-Sall, Erick Leroux, and Pierre Valette-Florence. "Comportement responsable des touristes : le rôle de l'engagement social." Recherche et Applications en Marketing 30 (2015): 88-108.
Youness, Chebli, and Pierre Valette-Florence. "Customer-Based Online Reputation: a Preliminary Approach?" In Society for Marketing Advances (SMA). San Antonio, Etats-Unis, 2015.
2013
De Barnier, Virginie, and Pierre Valette-Florence. "Culture and luxury: An analysis of luxury perceptions across frontiers." In Luxury Marketing: A Challenge for Theory and Practice, edited by K. Wiedmann and N. Hennigs, 37-56. Springer Gable, 2013.
2011
Albert, Noël, Imène Bécheur, Dwight Merunka, and Pierre Valette-Florence. "The Consumer’s Passion for a Brand: the Importance of Brand Relationship Constructs." In 2nd International Colloquium on Consumer-Brand Relationships. Orlando, Etats-Unis, 2011.
2010
Valette-Florence, Rita, Imène Bécheur, and Pierre Valette-Florence. "Consumers' Attachment and Commitment to Brands and Media Titles: the role of Emotions." In Association for Consumer Research (ACR) Annual Conference. Jacksonville, Etats-Unis, 2010.