17 resultats trouvés
Auteur Titre Type [ Année] Filtres: Première Lettre Du Titre est C et Auteur est Pierre Valette-Florence [Clear All Filters]
Customer experience (CX) research on intelligent conversational agents. A machine learning study." In {ACR} Latin American Advances., 2022.
"'Can A Nudge Induce Inferences of Manipulative Intent?" In AMS Annual Conference. En distanciel, United States, 2020.
"Choosing high-equity cosmetic brands in bad macroeconomic conditions: evidence from panel data." International Journal of Retail & Distribution Management 48, no. 4 (2020): 305-325.
"Cognitive outcomes of brand heritage: A signaling perspective." Journal of Business Research 85 (2018): 304-316.
"Customer based online reputation: A causal model." In Global Marketing Conference (GMC). Tokyo, Japon, 2018.
"A Causal Model of Online Reputation: A Customer Perspective." In 12th Global Brand Conference. Kalmar, Suède, 2017.
"Consumer, brand, celebrity: Which congruency produces effective celebrity endorsements ?" Journal of Business Research 81 (2017): 96-106.
"Consumer-based Label Equity: a Multidimensional Scale." In 12th Global Brand Conference. Kalmar, Suède, 2017.
"Consumers Online: Introducing the Online Reputation as a New Segmentation Criterion." In American Marketing Association (AMA). San Francisco, Etats-Unis, 2017.
"Customer-Based Online Reputation : One Key Antecedent and Some Consequences." In Academy of Marketing Science (AMS) Annual Conference). San Diego, Etats-Unis, 2017.
"A Customer Perspective of Online Reputation: Some Antecedents and Consequences?" In Academy of Marketing Science (AMS) Annual Conference. Floride, Etats-Unis, 2016.
"Comportement responsable des touristes : le rôle de l'engagement social." Recherche et Applications en Marketing 30 (2015): 88-108.
"Customer-Based Online Reputation: a Preliminary Approach?" In Society for Marketing Advances (SMA). San Antonio, Etats-Unis, 2015.
"Culture and luxury: An analysis of luxury perceptions across frontiers." In Luxury Marketing: A Challenge for Theory and Practice, edited by K. Wiedmann and N. Hennigs, 37-56. Springer Gable, 2013.
"The Consumer’s Passion for a Brand: the Importance of Brand Relationship Constructs." In 2nd International Colloquium on Consumer-Brand Relationships. Orlando, Etats-Unis, 2011.
"Consumers' Attachment and Commitment to Brands and Media Titles: the role of Emotions." In Association for Consumer Research (ACR) Annual Conference. Jacksonville, Etats-Unis, 2010.
"Cohérence et complétude des échelles d'Ambroise et de Valette-Florence et de de Barnier appliquées à l amesure de la personnalité des marques et des supports de presse." In 7ème Colloque international de l'Association Tunisienne de Marketing. Hammamet, Tunisie, 2009.
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