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Auteur Titre Type [ Année] Filtres: Première Lettre Du Titre est D et Auteur est Virginie De Barnier [Clear All Filters]
Do consumers perceive three levels of luxury? A comparison of accessible, intermediate and inaccessible luxury brands." Journal of Brand Management 19 (2012): 623-636.
"Do Print Media Brands Exhibit Specific Personality Traits? A Micro Perspective in a French Setting." In 38th Research Conference in Marketing, the 2011 La Londe Conference in Marketing Communications and Consumer Behavior. La Londe Les Maures, France, 2011.
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