8 resultats trouvés
Auteur [ Titre
] Type Année Filtres: Première Lettre Du Titre est E et Auteur est Pierre Valette-Florence [Clear All Filters]
"Enhancing luxury brand value through design." In 21st Academy of Marketing Science (AMS). Porto, Portugal, 2018.
"Employees’ Response to Corporate Social Responsibility: An Application of A Non Linear Mixture REBUS Approach, New Perspectives in Partial Least Squares and Related Methods." In New Perspectives in Partial Least Squares and Related Methods Springer Proceedings in Mathematics & Statistics, edited by Hana Abdo, V. Chin, Esposito Vinzi, G. Russolillo and L. Trinchera, 257-268. Springer, 2013.
"The emotional side of touristic experience in a sustainable context: The differential role of gratitude and altruism." In American Marketing Association. San Francisco, Etats-Unis, 2023.
"Effets des émotions et de la personnalité de la marque sur l’engagement du consommateur via les effets médiateurs de la confiance et de l’attachement à la marque ." Recherche et Applications en Marketing (French Edition) Online (2019).
"Effects of marketing variables and consumer characteristics on masstige brand choice under turbulence: Evidence from panel data." In Monaco Symposium on Luxury. Monaco, Monaco, 2016.
"Effects of emotions on attachment and emotional commitment: an empirical illustration for brands and media titles." In 2009 Society for Marketing Advances (SMA) Conference. Nouvelle Orléans, Etats-Unis, 2009.
"The Effects of Customer-Based Online Reputation on WOM and WPP: The Mediating Role of BRQ." In 21st Academy of Marketing Science (AMS). Porto, Portugal, 2018.
"E-Corporate Reputation from the Customer Perspective : a Preliminary Approach." In International Research Meeting in Business and Management. Nice, France, 2015.