Centre d’Etudes et de Recherches Appliquées à la Gestion

Raies, Karine, Agnès Helme-Guizon, and Cindy Caldara. "Facebook For Ever : Une exploration du concept d'attachement à un réseau Social." In 6ème Journée de la Communication "Below the line" Communications - Speed Reviewing. Nancy, France, 2012.

Helme-Guizon, Agnès, and Stéphane Amato. "Favoriser l'achat et la fidélité des internautes : les apports de la théorie psychosociale de l'engagement." Décisions marketing 34 (2004): 53-66.

Anin, Camille, and Agnès Helme-Guizon. " Food App-reciation : How nutrition-related apps shape food choices and consumer wisdom? A Case Study Approach." In Association for Consumer Research. Paris, France, 2020.

Helme-Guizon, Agnès, Maureen Bourassa, Cindy Caldara, and M. Labarge. "Food App-Rehension: When Digital Health Technology for Food Backfires." In Academy of Marketing Science Annual Conference. New York, United States, 2021.

Helme-Guizon, Agnès, Camille Anin, and Marie-Claire Wilhelm. "Fostering creativity in online environments for social marketing purpose: A research agenda." In 19èmes Journée du marketing digital. Paris, France, 2020.

Raies, Karine, Cindy Caldara, and Agnès Helme-Guizon. "From Consumer Engagement Behaviors with the Brand on Facebook to Brand Attachment." In 42nd European Marketing Academy Annual Conference (EMAC 2013), Lost in Translation: Marketing in an Interconnected World. Istanbul, Turquie, 2013.

Raies, Karine, L. Florès, and Agnès Helme-Guizon. "From satisfaction with a Facebook brand Fan page to brand loyalty: the moderating role of brand proximity." In 30ème Congrès de l’Association Française du Marketing (AFM). Montpellier, France, 2014.