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Coderre, François, Lucie Sirieix, and Pierre Valette-Florence. "The facets of consumer-based food label equity: Measurement, structure and managerial relevance." Journal of Retailing and Consumer Services (2021): in press.
Magnoni, Fanny, and Pierre Valette-Florence. "Feedback effects of step-down line extensions: Chain of effects from brand prestige and self-brand connections to brand commitment." In North American Marketing Association Conference. Etats-Unis, 2014.
Albert, Noël, Dwight Merunka, and Pierre Valette-Florence. "The feeling of love toward a brand: Concept and measurement." In Advances in Consumer Research., 2009.
Ambroise, Laure, Gaëlle Pantin-Sohier, Pierre Valette-Florence, and Noël Albert. "From endorsement to celebrity co-branding : Personality transfer." Journal of Brand Management 21 (2014): 273-285.
Tesio, P., Aurélie Kessous, Pierre Valette-Florence, and Virginie De Barnier. "From nostalgic consumption to consumer resistance: the vintage shopping experience as an expression of social identity." In 47th European Marketing Academy Conference, EMAC. Glasgow, Roayume-Uni, 2018.
Kessous, Aurélie, and Pierre Valette-Florence. "“From Prada to Nada”: Conspicuous luxury consumption and brand attachment: A contrast of genuine luxury brands and second-hand luxury brands." In Monaco Symposium on Luxury. Monaco, Monaco, 2018.
Kessous, Aurélie, and Pierre Valette-Florence. ""From Prada to Nada" : Consumers and their luxury products : A contrast between second-hand and first-hand luxury products." Journal of Business Research 102 (2019): 313-327.