7 resultats trouvés
Auteur Titre Type [ Année
] Filtres: Première Lettre Du Titre est F et Auteur est Pierre Valette-Florence [Clear All Filters]
"The feeling of love toward a brand: Concept and measurement." In Advances in Consumer Research., 2009.
"Feedback effects of step-down line extensions: Chain of effects from brand prestige and self-brand connections to brand commitment." In North American Marketing Association Conference. Etats-Unis, 2014.
"From endorsement to celebrity co-branding : Personality transfer." Journal of Brand Management 21 (2014): 273-285.
"From nostalgic consumption to consumer resistance: the vintage shopping experience as an expression of social identity." In 47th European Marketing Academy Conference, EMAC. Glasgow, Roayume-Uni, 2018.
"“From Prada to Nada”: Conspicuous luxury consumption and brand attachment: A contrast of genuine luxury brands and second-hand luxury brands." In Monaco Symposium on Luxury. Monaco, Monaco, 2018.
""From Prada to Nada" : Consumers and their luxury products : A contrast between second-hand and first-hand luxury products." Journal of Business Research 102 (2019): 313-327.
"The facets of consumer-based food label equity: Measurement, structure and managerial relevance." Journal of Retailing and Consumer Services (2021): in press.