4 resultats trouvés
Auteur Titre [ Type
] Année Filtres: Première Lettre Du Titre est I et Auteur est Dwight Merunka [Clear All Filters]
"The Impact of Corporate Social Responsibility on Organizational Commitment: A Non Linear Mixture REBUS Approach." In 7th International Conference on Partial Least Squares and Related Methods (PLS 2012). Houston, Etats-Unis, 2012.
"The Influence of Territory of Origin on Product’s Authenticity and Consumer’s Self-Product Connection." In 42nd European Marketing Academy Annual Conference (EMAC 2013), Lost in Translation: Marketing in an Interconnected World. Istanbul, Turquie, 2013.
"The impact of brand personality and sales promotions on brand equity." Journal of Business Research 64 (2011): 24-28.
"The Impact of Corporate Social Responsibility on Organizational Commitment : Exploring Multiple Mediation Mechanisms." Journal of Business Ethics 125 (2014): 563-580.