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16 resultats trouvés
Auteur Titre Type [ Année(Asc)]
Filtres: Première Lettre Du Titre est I et Auteur est Pierre Valette-Florence  [Clear All Filters]
2013
Valette-Florence, Rita, and Pierre Valette-Florence. "The interdependency between brand personality and emotions: An exploratory study for the perception of French ski resort brands." In 2nd World Research Summit for Tourism and Hospitality: Crossing the Bridge. Orlando, Etats-Unis, 2013.
2012
Farooq, Omer, M. A. Payaud, Dwight Merunka, and Pierre Valette-Florence. "The Impact of Corporate Social Responsibility on Organizational Commitment: A Non Linear Mixture REBUS Approach." In 7th International Conference on Partial Least Squares and Related Methods (PLS 2012). Houston, Etats-Unis, 2012.
2011
Valette-Florence, Rita, Jean-Luc Giannelloni, Pierre Valette-Florence, and I. Frochot. "Identifying determinants of tourist destination choice. An exploratory study of brand personality and emotions." In Travel and Tourism Research Association (TTRA) European Chapter Conference, Creativity and innovation in tourism. Archamps, France, 2011.
Magnoni, Fanny, Elyette Roux, and Pierre Valette-Florence. "The impact of step-down line extension on consumer-brand relationships: A risky strategy for luxury brands." In 1er Colloque International Luxe et Contrefaçon : Défis, Enjeux et Perspectives. Genève, Suisse, 2011.
Valette-Florence, Rita, and Pierre Valette-Florence. "The influence of emotions on brand relationships: a french look." In 2011 Society for Marketing Advances (SMA) Conference. Nouvelle Orléans, Etats-Unis, 2011.