16 resultats trouvés
Auteur Titre Type [ Année] Filtres: Première Lettre Du Titre est I et Auteur est Pierre Valette-Florence [Clear All Filters]
I Don’t Want To Be Fake! How Psychological Distance and Self-Perceptions can lead to Authentic Luxury Consumption?" In The LVMH-SMU Luxury Research Conference. Singapour, Singapour, 2019.
"I hate this brand! A classification of brand haters based on their motivations and reactions." In AMS Annual Conference. Canada, Vancouver, 2019.
"The Impact of Psychological Distance for Hedonic Luxury Pursuits." In 6th International Consumer Brand Relationships Conference. Cancun, Mexique, 2019.
"The impact of brand penetration and awareness on luxury brand desirability : A cross country analysis of the relevance of the rarity principle." Journal of Business Research 83 (2018): 38-50.
"The influence of design on luxury brand love." In Global Marketing Conference (GMC). Tokyo, Japon, 2018.
"Investigating The Interplay Between Brands and External Design on Product Innovativeness: The Role of Brand Innovation Capital." In 47th European Marketing Association Conference (EMAC). Glasgow, Royaume-Uni, 2018.
"In search of new planets in the luxury galaxy." Journal of Business Research 77 (2017): 140-146.
"Improving prediction with POS and PLS consistent estimations : An illustration." Journal of Business Research 69 (2016): 4675-4684.
"An Integrated Model of Online Reputation: A Customer Perspective." In European Marketing Academy (EMAC). Oslo, Norvège, 2016.
"The Impact of Corporate Social Responsibility on Organizational Commitment : Exploring Multiple Mediation Mechanisms." Journal of Business Ethics 125 (2014): 563-580.
"The Impact of Price Display on Luxury Perceptions." In Monaco Symposium on Luxury: From Tradition to Innovation. Monaco, Monaco, 2014.
"The interdependency between brand personality and emotions: An exploratory study for the perception of French ski resort brands." In 2nd World Research Summit for Tourism and Hospitality: Crossing the Bridge. Orlando, Etats-Unis, 2013.
"The Impact of Corporate Social Responsibility on Organizational Commitment: A Non Linear Mixture REBUS Approach." In 7th International Conference on Partial Least Squares and Related Methods (PLS 2012). Houston, Etats-Unis, 2012.
"Identifying determinants of tourist destination choice. An exploratory study of brand personality and emotions." In Travel and Tourism Research Association (TTRA) European Chapter Conference, Creativity and innovation in tourism. Archamps, France, 2011.
"The impact of step-down line extension on consumer-brand relationships: A risky strategy for luxury brands." In 1er Colloque International Luxe et Contrefaçon : Défis, Enjeux et Perspectives. Genève, Suisse, 2011.
"The influence of emotions on brand relationships: a french look." In 2011 Society for Marketing Advances (SMA) Conference. Nouvelle Orléans, Etats-Unis, 2011.
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