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35 resultats trouvés
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2023
Bayarassou, Oula, Emna Cherif, Haythem Guizani, and Imène Bécheur. "New social media cinderella’s: on the double effect of underdog status and homophily on SMI perceptions and buying intentions: an abstract." In Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs, edited by Bruna Jochims and Juliann Allen, 69-70. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature Switzerland, 2023.
2021
Alfieri, Élise, Radu Burlacu, and Geoffroy Enjolras. "On the nature and financial performance of Bitcoin." In Workshop on cryptocurrencies and blockchains: Risks vs. Stability. Grenoble, France, 2021.
2020
Helme-Guizon, Agnès, Maureen Bourassa, Cindy Caldara, and M. Labarge. "Nutritional Apps Fit-Back: When Experiences (fail to) Meet Users’ Expectations." In XXVIIème Congrès de l'Association Française du Marketing. Angers, France, 2020.
2017
Alfieri, Élise, Radu Burlacu, and Geoffroy Enjolras. "On the nature and the financial performance of Bitcoin." In AFFI - 34th Spring International Conference of the French Finance Association. Valence, France, 2017.
2015
Gandia, Romain, and Guy Parmentier. "Nadeo / Trackmania : quand une communauté innovante s’empare d’un jeu ouvert." In Gestion de l’innovation : 12 études de cas, edited by Thomas Loilier and Albéric Tellier, 150-172. Cormelles-le-Royal: EMS - Edition Management et Société, 2015.
Dupré, Denis. Non à la guerre ! In Huffington Post., 2015.
2014
Gerard, Jessica, and Agnès Helme-Guizon. "Ne pas croquer la pomme... ou quand la contamination perçue est un frein à l’achat." In 30ème Congrès de l’Association Française du Marketing (AFM). Montpellier, France, 2014.
Gerard, Jessica, and Agnès Helme-Guizon. "Ne pas croquer la pomme… ou quand la contamination perçue est un frein à l’achat." In 30ème Congrès International de l’Association Française du Marketing (AFM). Montpellier, France, 2014.
Church-Morel, Amy, and Anne Bartel-Radic. "“Not all multilingual teams are created equal” : Conceptualizing Language Diversity Management." In XXIIIe Conférence de l’Association Internationale de Management Stratégique (AIMS). Rennes, France, 2014.
Church-Morel, Amy, and Anne Bartel-Radic. "Not all multilingual teams are created equal: Conceptualizing language diversity management." In XXIIIème Conférence annuelle de l’Association Internationale de Management Stratégique. Rennes, France, 2014.
Nouyrigat, Geneviève. "Nouvelles technologies (NTIC) et zone de non droit fiscal : Quels remèdes ?" Le journal Toulousain (2014).
Cohard, Philippe, and Rolande Marciniak. "Nursing homes as a case for assessing Serious Games." Systèmes d'Information et Management 19 (2014): 69-96.
2013
Gialdini, Laurence, and M. Canonier. "Normes IFRS et valeurs moyennes : les limites de la pratique, premiers constats." In 3rd Transatlantic Conference Accounting, Auditing, Financial Control and Cost Control, Crisis and Property. Lyon, France, 2013.
Shibin, Sheng, Kevin Zheng Zhou, and Léopold Lessassy. "NPD speed vs. innovativeness: The contingent impact of institutional and market environments." Journal of Business Research 66 (2013): 2355-2362.
2012
Valette-Florence, Rita, and Pierre Valette-Florence. "A New Affinity Measure based on the Personality of Brands and Newspaper/Magazine Brands: A French Perspective." In 50th Society for Marketing Advances (SMA) Conference, Leading the way yesterday, today and tomorrow. Orlando, Etats-Unis, 2012.
Fayolle, Alain. "Ni excès d’honneur, ni indignité pour le plan d’affaires." Entreprendre et Innover (2012): 17-24.
Gatumel, Mathieu. "The Number of Regimes Across Asset Returns: Identification and Economic Value." In 15th Annual Conference of the Swiss Society for Financial Market Research. Zurich, Suisse, 2012.
2011
Mounoud, Eléonore. "A narrative framework for management ideas: Disclosing the plots of knowledge management in a multinational company." Management Learning 42 (2011): 165-181.
Fayolle, Alain. "Necessity Entrepreneurship and Job Insecurity : The Hidden Face of Entrepreneurship." International Journal of Entrepreneurship and Innovation 2 (2011): 1-3.
Arouri, M.H., F. Jawadi, W. Louhichi, and D. K. Nguyen. "Nonlinear shift contagion modeling: Further evidence from high frequency stock data." In Nonlinear Financial Econometrics: Markov Switching Models, Persistence and Nonlinear Cointegration, edited by G.N. Gregoriou and R. Pascalau, 143-160. Palgrav Macmillan, 2011.
Gatumel, Mathieu. "The Number of Regimes Across Asset Returns: Identification and Economic Value." In 5th International conference on Computational and Financial Econometrics (CFE'11). Londres, Royaume-Uni, 2011.
2007
Kickul, J., and Alain Fayolle. "New and emerging perspectives for future research in entrepreneurship education." In Handbook of Research in Entrepreneurship Education, Volume 2 : Contextual Perspectives, edited by Alain Fayolle, 1-10. Edward Elgar Publishing, 2007.
Fayolle, Alain. "Note de lecture de l'ouvrage : "Entrepreneur et décision. De l'intention à l'acte" Emile-Michel Hernandez et Luc Marco." Revue Française de Gestion (2007): 193-196.
2000
Burlacu, Radu. "New Evidence on the Pecking Order Hypothesis: The Case of French Convertible Bond Market." The Journal of Multinational Financial Management 20, no. 3-4 (2000): 439-459.