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Auteur [ Titre] Type Année Filtres: Première Lettre Du Titre est N et Auteur est Rita Valette-Florence [Clear All Filters]
A New Affinity Measure based on the Personality of Brands and Newspaper/Magazine Brands: A French Perspective." In 50th Society for Marketing Advances (SMA) Conference, Leading the way yesterday, today and tomorrow. Orlando, Etats-Unis, 2012.
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