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5 resultats trouvés
Auteur Titre Type [ Année(Asc)]
Filtres: Première Lettre Du Titre est P et Auteur est Pierre Valette-Florence  [Clear All Filters]
2022
Lahbib, Oxana, Aurélie Kessous, and Pierre Valette-Florence. "Prestigieux et engagés : la double casquette des célébrités sur le visage du luxe durable." In Congrès de l'Association Française du Marketing (AFM). Tunis, Tunisie, 2022.
2019
Ahmed, Faheem, and Pierre Valette-Florence. "Psychological Distancing with Hedonic Products and their Consumption." In AMS Annual Conference. Vancouver, Canada, 2019.
2016
Chandon, Jean-Louis, Gilles Laurent, and Pierre Valette-Florence. "Pursuing the concept of luxury : Introduction to the JBR Special Issue on "Luxury Marketing from Tradition to Innovation"." Journal of Business Research 69 (2016): 299-303.
2011
Albert, Noël, Dwight Merunka, and Pierre Valette-Florence. "Passion for a Brand: Concept and Consequences." In 38th Research Conference in Marketing, the 2011 La Londe Conference in Marketing Communications and Consumer Behavior. La Londe Les Maures, France, 2011.
2010
Albert, Noël, Dwight Merunka, and Pierre Valette-Florence. "Passion for the Brand and Consumer Brand Relationships." In Conference of the Australian and New Zealand Marketing Academy (ANZMAC 2010), Doing More with Less, University of Canterbury. Christchurch, Nouvelle-Zélande, 2010.