3 resultats trouvés
Auteur Titre Type [ Année] Filtres: Première Lettre Du Titre est R et Auteur est Léopold Lessassy [Clear All Filters]
Replacing a delisted brand with premium and standard private labels: The role of brand preference and type of shopping trip." International Journal of Retail & Distribution Management 47 (2019): 1057-1073.
"Resistance to Western brands and the need for private label and brand first prize in the trade in Africa: How to fight the expensive living due to the brand paradigm?" In 14th International Academy of African Business and Development (IAABD) Annual Conference. Accra, Ghana, 2013.
"Relational Adaptation in Buyer-Supplier Relationship Management: A Synthesis of Effects of Exchange Hazards, Relational Norms, and Legitimacy management: A synthesis of effects of exchange hazards, relational norms, and legitimacy, The La Londe Conference." In 11th International Research Seminar in Service Management. La Londe Les Maures, France, 2010.
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