2 resultats trouvés
[ Auteur] Titre Type Année Filtres: Première Lettre Du Titre est R et Auteur est Léopold Lessassy [Clear All Filters]
Resistance to Western brands and the need for private label and brand first prize in the trade in Africa: How to fight the expensive living due to the brand paradigm?" In 14th International Academy of African Business and Development (IAABD) Annual Conference. Accra, Ghana, 2013.
"Replacing a delisted brand with premium and standard private labels: The role of brand preference and type of shopping trip." International Journal of Retail & Distribution Management 47 (2019): 1057-1073.
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