3 resultats trouvés
Auteur Titre [ Type
] Année Filtres: Première Lettre Du Titre est R et Auteur est Léopold Lessassy [Clear All Filters]
"Relational Adaptation in Buyer-Supplier Relationship Management: A Synthesis of Effects of Exchange Hazards, Relational Norms, and Legitimacy management: A synthesis of effects of exchange hazards, relational norms, and legitimacy, The La Londe Conference." In 11th International Research Seminar in Service Management. La Londe Les Maures, France, 2010.
"Resistance to Western brands and the need for private label and brand first prize in the trade in Africa: How to fight the expensive living due to the brand paradigm?" In 14th International Academy of African Business and Development (IAABD) Annual Conference. Accra, Ghana, 2013.
"Replacing a delisted brand with premium and standard private labels: The role of brand preference and type of shopping trip." International Journal of Retail & Distribution Management 47 (2019): 1057-1073.