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Auteur Titre Type [ Année] Filtres: Première Lettre Du Titre est U et Auteur est Imène Bécheur [Clear All Filters]
Understanding the Relationship between Readers and Press Title Brands: The Existence of Evaluative and Emotional Routes." In 2010 Society for Marketing Advances (SMA) Conference, Going Green Best Marketing Practices for a Global Wordl. Atlanta, Etats-Unis, 2010.
" The use of negative emotions in health communication messages: Study of the effects of fear, guilt, and shame." Recherche et applications en Marketing (English Edition) 29 (2014): 89-109.
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