5 resultats trouvés
Auteur Titre Type [ Année] Filtres: Première Lettre Du Titre est U et Auteur est Pierre Valette-Florence [Clear All Filters]
Unconventional celebrities in the sphere of sustainable luxury: a study around the effect of influencer endorsement on luxury brand charisma." In Academy of Marketing Science ({AMS}) Annual Conference 2023., 2023.
"The use of negative emotions in health communication messages: Study of the effects of fear, guilt, and shame." Recherche et applications en Marketing (English Edition) 29 (2014): 89-109.
"Une nouvelle mesure d'affinité basée sur la personnalité des marques et des marques de presse." In 11th International Congress Marketing Trends Congress. Venise, Italie, 2012.
"Understanding the Relationship between Readers and Press Title Brands: The Existence of Evaluative and Emotional Routes." In 2010 Society for Marketing Advances (SMA) Conference, Going Green Best Marketing Practices for a Global Wordl. Atlanta, Etats-Unis, 2010.
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