3 resultats trouvés
Auteur Titre Type [ Année] Filtres: Première Lettre Du Titre est W et Auteur est Pierre Valette-Florence [Clear All Filters]
Which consumers believe luxury must be expensive and why ? A cross-cultural comparison of motivations." Journal of Business Research 132 (2021): 301-313.
"Wine and its evocation : what wine evoke ? An exploratory qualitative study of the sense of wine consumption." In Annual AAWE Conference. Ithaca, Etats-Unis, 2018.
"When emotions help to explain affective relationships to brands." Journal of Marketing Trends 1 (2012): 19-27.
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