Centre d’Etudes et de Recherches Appliquées à la Gestion

Magnoni, Fanny, and Gilles Roehrich. "Le Produit." In in Ferrandi, J.-M., Lichtlé, M.-C. (dir.), Marketing, 116-143. Paris: Dunod, 2014.

Halimi, Mohammad, and Gilles Roehrich. "Addressing Value Proposition and Customer Values in the B2B Context : an Exploratory Study." In 34th Annual IMP Conference. Marseille, France, 2018.

Mathieu, J-P., J. Hoffmann, and Gilles Roehrich. "The Role of Emotions as Antecedents of Cognitive Assessment in the Evaluation of Incremental Versus Really New Products." In 16th International Product Development Management Conference, Managing dualities in the innovation journey". Enschede, Pays-Bas, 2009.

Mathieu, J-P., J. Hoffmann, and Gilles Roehrich. "The Role of Emotions as Antecedents of Cognitive Assessment in the Evaluation of Incremental Versus Really New Products." In International Conference on Kansei Engineering and Emotion Research 2010 (KEER2010). Paris, France, 2010.

Valette-Florence, Pierre, Gilles Roehrich, and Jean-Marc Ferrandi. "Apports des chaînages cognitifs à la segmentation des marchés." Décisions marketing 32 (2003): 31-43.

Hoffmann, J., Gilles Roehrich, and J-P. Mathieu. "Emotions and technological innovation adoption intention." International Journal of Design Research and Innovation 5 (2010): 47-65.

Bylykbashi, Suela, Khalil Assala, and Gilles Roehrich. "Entrepreneurship and innovation in a competition context." Academic Journal of Business, Administration, Law and Social Sciences 2 (2016): 9-31.

Debbabbi, Sana, Serge Baile, Véronique Des Garets, and Gilles Roehrich. "L’impact de la téléprésence dans une publicité en ligne sur la formation de l’attitude à l’égard du produit : pertinence de l’approche traditionnelle par l’expérience." Recherche et Applications en Marketing 28 (2013): 3-24.

Bylykbashi, Suela, Khalil Assala, and Gilles Roehrich. "Market competitive situation: Cellular automata simulations." European Journal of Economics, Law and Social Sciences 1 (2017): 8-18.