Are You Really Sure to Stretch Luxury Brands Down the Market?" In Monaco Symposium on Luxury: From Tradition to Innovation. Monaco, Monaco, 2014.
"The impact of step-down line extension on consumer-brand relationships: A risky strategy for luxury brands." Journal of Brand Management 19 (2012): 595-608.
"The impact of brand familiarity, branding and distribution strategy on luxury brand dilution." In 2011 Academy of Marketing Science (AMS) Annual Conference. Coral Gables, Etats-Unis, 2011.
"The impact of step-down line extension on consumer-brand relationships: A risky strategy for luxury brands." In 1er Colloque International Luxe et Contrefaçon : Défis, Enjeux et Perspectives. Genève, Suisse, 2011.
"Stretching a luxury brand down: An experimental study of core brand dilution effects." In Thought Leaders in Brand Management: A Meeting of the Mind. Lugano, Suisse, 2011.
"Quand les marques de luxe étendent leur gamme vers le bas: quels effets de dilution?" In 26ème Congrès de l’Association Française du Marketing (AFM). Le Mans, France, 2010.
"L’impact de l’extension verticale de gamme vers le bas sur l’attachement à la marque : Le rôle du statut social et des communautés de marque." In 25ème Congrès de l’Association Française du Marketing (AFM). Londres, Royaume-Uni, 2009.
"