3 resultats trouvés
[ Auteur] Titre Type Année Filtres: Première Lettre Du Nom De Famille est D et Auteur est Virginie De Barnier [Clear All Filters]
Do consumers perceive three levels of luxury? A comparison of accessible, intermediate and inaccessible luxury brands." Journal of Brand Management 19 (2012): 623-636.
"How should perceptions of luxury be measured? A comparison of three luxury scales in a French setting." In Thought Leaders in Brand Management: A Meeting of the Mind, Università della Svizzera. Lugano, Suisse, 2011.
"Culture and luxury: An analysis of luxury perceptions across frontiers." In Luxury Marketing: A Challenge for Theory and Practice, edited by K. Wiedmann and N. Hennigs, 37-56. Springer Gable, 2013.
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