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16 resultats trouvés
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Yousafzai, Shumaila, Alain Fayolle, Adam Lindgreen, Colette Henry, Saadat Saeed, and Shandana Sheikh. Women Entrepreneurs and the Myth of ‘Underperformance’ A New Look at Women’s Entrepreneurship Research. Edwar Elgar Publishing, 2018.
Yousafzai, Shumaila, Alain Fayolle, Saadat Saeed, Colette Henry, and Adam Lindgreen. "The contextual embeddedness of women’s entrepreneurship: towards a more informed research agenda." Entrepreneurship and Regional Development 31, no. 3-4 (2019): 167-177.
Youness, Chebli, and Pierre Valette-Florence. "E-Corporate Reputation from the Customer Perspective : a Preliminary Approach." In International Research Meeting in Business and Management. Nice, France, 2015.
Youness, Chebli, and Pierre Valette-Florence. "Customer-Based Online Reputation : One Key Antecedent and Some Consequences." In Academy of Marketing Science (AMS) Annual Conference). San Diego, Etats-Unis, 2017.
Youness, Chebli, and Pierre Valette-Florence. "A Customer Perspective of Online Reputation: Some Antecedents and Consequences?" In Academy of Marketing Science (AMS) Annual Conference. Floride, Etats-Unis, 2016.
Youness, Chebli, and Pierre Valette-Florence. "Customer based online reputation: A causal model." In Global Marketing Conference (GMC). Tokyo, Japon, 2018.
Youness, Chebli, and Pierre Valette-Florence. "A Causal Model of Online Reputation: A Customer Perspective." In 12th Global Brand Conference. Kalmar, Suède, 2017.
Youness, Chebli, and Pierre Valette-Florence. "Customer-Based Online Reputation: a Preliminary Approach?" In Society for Marketing Advances (SMA). San Antonio, Etats-Unis, 2015.
Youness, Chebli, and Pierre Valette-Florence. "The Effects of Customer-Based Online Reputation on WOM and WPP: The Mediating Role of BRQ." In 21st Academy of Marketing Science (AMS). Porto, Portugal, 2018.
Youness, Chebli, and Pierre Valette-Florence. "An Integrated Model of Online Reputation: A Customer Perspective." In European Marketing Academy (EMAC). Oslo, Norvège, 2016.
Youness, Chebli, and Pierre Valette-Florence. "The Mediating Role of the Affect and Cognition in the Influence of Celebrities on Brand Relationship Management." In Academy of Marketing Science (AMS Annual Conference). Nouvelle Orléans, Etats-Unis, 2018.
Youness, Chebli, and Pierre Valette-Florence. "Online Reputation Scale Development." In Academy of Marketing Science (AMS World Marketing Congress). Paris, France, 2016.
Youness, Chebli, and Pierre Valette-Florence. "Consumers Online: Introducing the Online Reputation as a New Segmentation Criterion." In American Marketing Association (AMA). San Francisco, Etats-Unis, 2017.
Youness, Chebli, and Pierre Valette-Florence. "L’e-réputation du point de vue client: Proposition d’un model explicatif ?" In 32ème Colloque International de l'Association Française du Marketing (AFM). Lyon, France, 2016.
Yager, Matthieu, Marie-Anne Le Dain, and Valéry Merminod. "An exploratory study of the specifications process in a customer-supplier collaborative New Product Development." In The International Conference on Engineering Design 2015 (ICED 2015). Milan, Italie, 2015.
Yager, Matthieu, Valéry Merminod, and Marie-Anne Le Dain. "Collaborative practices in co-development: Insights from Orlikowski’s knowing in practice approach." In 24th International Purchasing and Supply Education and Research Association (IPSERA). Amsterdam, Pays-Bas, 2015.